Job Title: Copywriter (Marketing & Conversion)Location: Kammanahalli, Bangalore (Hybrid)Experience: 1-3 YearsAbout the Role- We are looking for a sharp, conversion-focused Copywriter to join our growth team. This is not a role for blog writers or long-form content creators. We need a wordsmith who understands sales psychology and can write high-impact copy that stops the scroll and drives action.- You will be responsible for the "voice" of our marketing campaigns, turning complex EdTech features into compelling benefits that resonate with students and professionals. Key Responsibilities : Ad Copy : Craft high-converting copy for Meta (Facebook/Instagram), Google, and LinkedIn ads.Landing Pages : Write persuasive headlines and body copy for course landing pages designed to maximize sign-ups.Email Marketing : Create "direct-response" email sequences that nurture leads and convert them into enrollments.Scriptwriting: Collaborate with our video team to write short, punchy scripts for promotional videos and YouTube ads.Brand Voice : Maintain a consistent, energetic, and authoritative voice across all marketing touchpoints.Required Skills & Experience :- 1-3 years of experience specifically in copywriting (Agency or EdTech experience is a massive plus).Conversion Focus : A deep understanding of the AIDA (Attention, Interest, Desire, Action) framework.Short-Form Mastery : Ability to tell a story or sell a dream in under 100 words.What We Offer :Hybrid Work : Flexibility to work from home with scheduled in-office days at our Kammanahalli hub.Growth : Opportunity to shape the brand identity of a rising EdTech player.Culture : A collaborative environment where creative ideas are tested and scaled quickly.. (ref:updazz.com)