Sales Development Manager - India (Location - Mumbai)
Danaher
- Mumbai, Maharashtra
- Permanent
- Full-time
- Develop and implement Go to market strategy and marketing programs (campaigns, webinars, events, trade shows, symposiums) promoting the LBS product portfolio to new and existing customers achieving short and long- term revenue growth, ensuring that goals are consistent with the country’s growth initiatives.
- To define clear Digital Pathlogy and consumables GTM strategy to drive exponential growth.
- Fosters a solution based, customer centric marketing approach throughout a multichannel marketing initiative. Analyze and report marketing programs efficiency and adjust strategy and tactics to increase effectiveness.
- Execution of Launch Excellence Standard Work to drive impactful launches and deliver incremental revenue, Define, monitor and countermeasure leading and lagging launch KPI’s, Provide country level pre-work input in product launches. Manage product launch activities and forecasts in alignment with GM.
- Responsible to develop and onboard Key opinion leaders’ and manage the relationship and drive quality engagement and activities to foster brand advocacy with KOLs.
- Collaborates internally to drive country activities, campaigns, product launches and content creation.
- Gather and communicates market and customer insights, keeps up to date on competitive products and activities, increase market visibility and analyze country market segmentation and market share (i.e., Mekko)
- Owns segmentation & local price setting.
- Manage event logistics & provide local event support, ensuring consistency with messaging. Provide post-event reports, ROI analysis, and regular status reports on marketing programs and initiatives.
- Bachelor’s degree in science, MBA with majors in Marketing, Sales or related field
- Competent with business software (PowerPoint, Excel, Word, at a minimum)
- Experience in marketing tools (i.e., Salesforce, Pardot)
- Good understanding of the pathology science, an excellent level of marketing including digital marketing to leverage digital channels for driving demand throughout the region.
- Project management, to enable the Marketing Manager to drive all initiatives and manage external service providers on market research, customer studies and KOL strategy.
- Experience in Marketing, development of marketing campaigns, product management, brand management, marketing strategy or other marketing roles
- Agile and willing to travel 50% in a month
- Ability to work independently and within a team
- Experience in healthcare/diagnostics environment