AREAS OF RESPONSIBILITYParticipates in the development and implementation of sales strategies for the Hotel which are aligned with Brand’s overall mission, vision values and strategies§ Develops and implements sales strategies that support achievement of the Hotel’s financial goals§ Monitors hotel performance and forecast regularly and adjusts strategies as required§ Develops the annual sales budget in conjunction with the Director of Sales and Marketing and in line with Corporate Budget InstructionsAchieves market share and revenue goals§ Implementation of sales strategies designed to maximise revenue and yield.§ Maintains a high level of awareness of hotel competitor set performance and local market opportunities§ Leverages all brand marketing support opportunities such as Look To Book Agent Loyalty programMaximises productivity by ensuring that sold business is aligned with the Hotel’s revenue optimization strategies§ Review of all business opportunities to ensure profitability levels are acceptable§ Designs and proposes programs which meet customer needs and drive demand§ Develops and implements annual sales goals which are aligned with the hotel’s overall revenue goal§ Implements function space allocation for group and catering bookings§ Monitors productivity and revenue goals for each sales team member by tracking resultsDevelops and implements strategies and practices which support employee engagement§ Recruits and selects qualified candidates§ Provides employees with the orientation and training needed to understand expectations and perform job responsibilities§ Communicates performance expectations and provides employees with on-going feedback§ Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential§ Drives employee engagement through the creation and implementation of departmental action plansCreates 100% guest satisfaction by providing the Yes I Can! experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations. Provides employees with the training and resources they need to maximize employee engagement and deliver Yes I Can! service and teamwork§ Communicates and reinforces the vision for Yes I Can! service to employees§ Ensures that employees provide Yes I Can! genuine hospitality and teamwork on an ongoing basis§ Provides Yes I Can! genuine hospitality and teamwork on an ongoing basis§ Seeks opportunities to improve the customer experience by seeking customer feedback and reviewing management reports and developing strategies to improve department and hotel services§ Provides employees with the tools, training and environment they need to deliver Yes I Can! service and teamworkAdheres to brand and hotel policies and procedures§ Ensure thorough understanding and revision of department policies and procedures are undertaken and followed by all existing and new department team members§ Ensure all materials used to market the Hotel are in accordance with brand standards§ Ensure thorough understanding of all Brand Sales and Marketing programs§ Keep immediate Manager fully informed of all problems or unusual matters of significance§ Maintains a high standard of personal grooming at all times in order to represent the Hotel and Company in a professional manner