Head - Media Buying

Sun Pharmaceutical Industries

Mumbai, Maharashtra
Permanent
Full-time

26 days ago

Job Description :As the media head, play a key role in shaping & steering media strategy. The person will oversee the planning & execution of our campaigns across various platforms which will help us achieve our business goals.

Media strategy development : Craft and implement media strategies based on competition benchmarking
Budget management : oversee media budget, ensure efficient allocation and maximizing return on investment.
Market Analysis : keep abreast of media trends, market dynamics and use insights to optimise media strategies & tactics.
Campaign management & monitoring: Supervise plans - mid evals & corrective actions to maximise for efficiencies
Stakeholder engagement : collaborate with internal teams - digital & category teams and external partners for coherent and effective media planning & deployment.
Cadence & Adherence : Ensure monthly & quarterly updates with the media agency.

Candidate we should look for :-For this position (Media Head), we are looking at someone who has 12-15 years of experience is media planning (buying experience is a bonus but not essential). The person should have good experience of both digital and conventional media channels. The experience could be in a media agency or in a company with a well-structured media team in a large Consumer Healthcare/ FMCG company. It would be an individual contributor role.

Sun Pharmaceutical Industries

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