Responsibilities: - Perform research on current benchmark trends and audience preferences- Design and implement social media strategy to align with business goals- Set specific objectives and report on ROI- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)- Monitor SEO and web traffic metrics- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency- Communicate with followers, respond to queries in a timely manner and monitor customer reviews- Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)- Suggest and implement new features to develop brand awareness, like promotions and competitions- Stay up-to-date with current technologies and trends in social media, design tools and applicationsRequirements and skills:- Good to have Social Media Manager skills- Proven work experience 7 + years as a Social media manager- Hands on experience in content management- Excellent copywriting skills- Ability to deliver creative content (text, image and video)- Solid knowledge of SEO, keyword research and Google Analytics- Knowledge of online marketing channels- Familiarity with web design- Excellent communication skills- Analytical and multitasking skills- BSc degree in Marketing or relevant field (ref:updazz.com)
