Senior Director Mumbai, Maharastra
- Mumbai, Maharashtra
- Permanent
- Full-time
- Lead strategic thinking and integrated solutions for your set of brands
- Spearhead innovations and disruptive ideas
- The deep Knowledge we have of our clients' business
- The confidence to Challenge what's gone before
- The Support to go further than we thought possible
- In-depth understanding of category and client business, forecasting future trend
- Leading integrated strategy for AOPs
- Overseeing BAU operations, including planning & activation with direct reporting team and support functions
- Establish strong client relationship & manage stakeholders from brand & media at the client's end
- Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level
- Being the key custodian of your set of brands, understanding client challenges and provide solutions
- Understanding of various agency functions and ancillary capabilities to provide holistic value to client
- Future planning, forecasting workloads and team management
- Team upskilling & succession planning
- 10+ years of experience in media strategy, planning, execution & team management
- Comfortable making & presenting annual, quarterly media strategy & plans.
- Experience in integrating first party data into media strategies
- Working knowledge of all tools - TGI, BARC, MAP, IRS. Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus
- Go getter attitude, understanding of data & analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy & dare to challenge status quo