About Marketing at Tally:Marketing at Tally is a strategic business enabling function, driving innovation and consistency. We believe in, Customer Connect, Integrated Marketing, Testing and Feedback - Importance of feedback can never be over-rated. We test and seek feedback on our communication themes, product releases. Branding, Customer Marketing, Partner Marketing.- Role: Specialist - Digital Marketing- Relevant Experience: 2 to 3 Years- Location: BangaloreWhat You Will Own:We are seeking a dynamic and results-oriented Digital Marketing Executive to join our team and play a pivotal role in driving online lead generation through biddable media. The ideal candidate will have a strong understanding of digital marketing strategies, particularly in paid search and social media advertising and be adept at managing and optimizing campaigns across various other online channels.Experience You Should Bring:- Experience in digital marketing, with a focus on biddable media.- Strong understanding of digital marketing channels and strategies.- Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media advertising platforms).- Excellent analytical skills and ability to interpret data using multiple tools.- Strong communication and interpersonal skills.- Creative problem-solving abilities.- Knowledge of latest AI tools to improve efficiency & proficiency of work.- Leading digital advertising platforms like Google Ads, Meta Ads, LinkedIn Ads etc.- Leading tracking and analytics platforms like Google Analytics, Google Tag Manager, Clarity etc.- Hands-on experience in Microsoft Office.What You Will Be Doing:Campaign Strategy & Execution:- Plan, set up, launch, and manage PPC multiple campaigns across major platforms including Google Ads (Search, Display, Shopping, Video), Meta Ads (Facebook/Instagram), LinkedIn Ads, YouTube Ads, and potentially other platforms like Twitter Ads, Pinterest Ads, etc.- Conduct in-depth audience targeting and competitive analysis for multiple geographies & campaigns.- Develop compelling ad copy, headlines, and calls-to-action (CTAs) for various ad formats.- Implement and manage bid strategies (manual, automated, smart bidding) to optimize for specific campaign goals (e.g., conversions, clicks, impressions).- Ensure proper tracking and conversion setup using tools like Google Tag Manager, Google Analytics and platform specific pixels/tags.Performance Monitoring & Optimization:- Daily monitoring, reporting of campaign performance metrics (e.g., CPC, CPA, CTR, ROAS, Qualified Leads, Conversion Rate etc)- Proactively identify underperforming campaigns, ad groups, keywords, audiences and implement immediate corrective actions.- Conduct A/B testing on ad creatives, landing page elements, bid strategies, and audience segments to continuously improve campaign efficiency and effectiveness.- Implement negative keywords, adjust bids, refine targeting, and refresh ad creatives based on performance data.- Ensure campaigns are adhering to budget allocations and spending pace.Reporting & Analysis:- Utilize platform dashboards and analytics tools (e.g., Google Analytics, LMS, CRM etc) to extract and analyse detailed campaign data.- Generate regular (daily, weekly, monthly) performance reports, highlighting key trends, insights, and actionable recommendations.- Present findings and strategic recommendations to the Digital Marketing Manager & other stakeholders, demonstrating campaign impact and ROI.Ad Creative & Landing Page Collaboration:- Work closely with content creators and designers to ensure ad creatives and landing pages are optimized for PPC performance and conversion.- Provide feedback and requirements for effective landing page design and content.Platform Knowledge:- Stay abreast of the latest trends, updates, and best practices in the PPC and paid media landscape.- Actively research and evaluate new advertising platforms and features that could benefit the company. (ref:updazz.com)