Data Analyst - Campaign Management, SQL

Bangalore, Karnataka
Permanent
Full-time

28 days ago

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.Positions in this function are responsible for the management and manipulation of mostly structured data, with a focus on building business intelligence tools, conducting analysis to distinguish patterns and recognize trends, performing normalization operations and assuring data quality. Depending on the specific role and business line, example responsibilities in this function could include creating specifications to bring data into a common structure, creating product specifications and models, developing data solutions to support analyses, performing analysis, interpreting results, developing actionable insights and presenting recommendations for use across the company. Roles in this function could partner with stakeholders to understand data requirements and develop tools and models such as segmentation, dashboards, data visualizations, decision aids and business case analysis to support the organization. Other roles involved could include producing and managing the delivery of activity and value analytics to external stakeholders and clients. Team members will typically use business intelligence, data visualization, query, analytic and statistical software to build solutions, perform analysis and interpret data. Positions in this function work on predominately descriptive and regression-based analytics and tend to leverage subject matter expert views in the design of their analytics and algorithms. This function is not intended for employees performing the following work: production of standard or self-service operational reporting, casual inference led (healthcare analytics) or data pattern recognition (data science) analysis; and/or image or unstructured data analysis using sophisticated theoretical frameworks.Primary Responsibilities:

Create and execute campaign list pulls for major direct marketing efforts (direct mail, email,SMS & telemarketing) as well as smaller, trigger-based programs within the framework of the overall contact strategy.
Must have hands on IBM or HCL Unica EMM Suit’s, Adobe Journey Optimizer(AJO) Or Adobe Marketo Or Adobe Campaign
This individual will use their knowledge of the customer and data to assist in providing direction and campaign executions designed to drive up engagement and enrollment into our products
Assess and interpret needs and requirements of our partners
Extract and manipulate data by performing database queries that support marketing efforts
Provide actionable insight by giving explanation and interpretation of data to support dept and business unit needs
Maintain a strategic relationship with business partners and Marketing Managers to develop deeper understanding of their business and goals, suggest new strategies
Analyzes and investigates
Provides explanations and interpretations within area of expertise
Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

Bachelor’s degree in related field or equivalent work experience
3+ years of experience using campaign management tool i.e. IBM/HCL Unica and Adobe Journey Optimizer(AJO), Adobe Marketo
Background in the healthcare industry is preferred
Knowledge on Tableau/PowerBi and Salesforce / ExactTarget email deployment is preferred.
Solid working knowledge of using SQL to query data in relational databases
Advanced level of Access and Excel
Demonstrated ability to manage multiple projects while meeting deadlines

Preferred Qualifications:

Hands-on experience on Adobe Campaign
Marketing analysis background with solid business foundation, especially in campaign generation in Health care

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group

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