Overview PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles. We are designed to enable powerful, HUMAN AND CULTURAL INSIGHTS that unlock deep and distinct consumer stories, moving us to be human-centric, culturally relevant, and FUTURE READY The role is for Europe Consumer Insights and will be critical to deliver impact by executing ad-hoc projects using all social intelligence toolkit / other sources of information available in the program and supporting to create compelling stories putting together BIG and THICK data. Responsibilities Be an expert in Social Intelligence to answer business questions in a compelling and engaging way. This expertise will include: Craft data and insight that provide support to answer business questions around competitive intelligence, customer insight, business growth opportunities, and marketing effectiveness. Understanding the PepsiCo trends framework, leverage available technology stack and provide insights based on business partner request by connecting relevant data sources. Leverage available tools to analyze consumer trends from market manifestations based on Big Data & Thick Data Trendscope to identity and analyze Food and Beverage trends. Discover.ai to produce inspiring Springboards about territories and platforms based on digital conversations. Social Listening - Sprinklr Execution of research projects with quality and depth of deliverables with low/no support from external vendors. Ensuring to tell the story in a compelling way, putting together all BIG data (what is happening) and THICK data (human motivations and drivers) tools at our disposal. The analyst will be the responsible for producing complete analysis and one page summary for all projects conducted. The analyst will also present his/her work to the local PepsiCo business teams who requested this work. Key tasks: E2E delivery of alignment on the brief, proposal coordination, execution and delivery of results. Lead SL projects from the brief to the outputs delivery - Translate business Market and Business Challenges into a Social Listening brief' Ensure highest level of data quality and validation. Contribute to building this new Capability and the Vision Ability to 'humanize' data and unlock the value of data for stakeholders. Leverage the scale of PEP's Social Intelligence capabilities to bring this expertise to BU's in Europe. Work closely with other GBS Insights team members to lift and shift learnings/insights/best practices. Stakeholder Management Manage relationship with stakeholders, requestors, and end service users. Address any on-going, cyclical feedback via regular updates to end-users on any corrective actions taken. Leadcommunication to end-users on matters such as available capacity, scope changes, and planning of future projects. Educatesenior end users on ways of working, processes and tasks related to Social Intelligence functioning. Qualifications Social Listening Expertise with a heavy focus on Insights vs Reporting 5-6 years of experience at a F&B company, making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies. Very comfortable in running in depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams. Experience in custom qualitative (preferred) and quantitative consumer research. Understanding of Brand and Innovation strategy process and Insights' critical roles at each stage. Experience in working on Trends and Foresight project g. Pre and Post COVID impact, consumer trend changes, etc. Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior. Communication Demonstrated skills with written communication - especially in PowerPoint and email Strong verbal and written communication - English Elevated ability to train others on Insights analytics Organizational Savvy Able to influence and work through others to effectively navigate organization while ensuring that necessary stakeholders are informed and educated Global savvy to work across cultures and time zones Project Management Highly analytical, motivated, decisive with excellent project management skills. Proven experience of planning and conducting research projects achieving goals and objectives Organized: Capable of juggling multiple projects, priorities, and stakeholders, ensure delivery while proactively managing trade-offs. Execution Demonstrated ability to manage projects and overcome challenges Ability to influence local insights partners in their ways of working Self-starter strategic thinker: capable of taking broad questions and open briefs and turning them intro a roadmap, outputs and business impact. Ability to run consumer research analyses alone by leveraging various available data sources Ability to learn quickly new tools and start working in the different ways enabled by these tools (leverage the self-serve platforms) Essential Highly collaborative - works well with others, internal marketing stakeholders and external suppliers, to deliver results Highly organized and responsive, with the ability to deliver tight deadlines Analytical - ability to analyze data and draw conclusions to find actionable solutions Ability to identify and capitalize on opportunities to gain efficiencies in processes & improve deliverables Attention to details & storytelling - delivering high quality output in a language tailored to business partner's needs Writing, communication and presentation skills - able to confidently communicate research findings on paper and in person with a clear, concise point-of-view. Nice To have Well-versed in story-based reporting - no just cough out facts and figures, but rather thoughtfully and holistically creates reports that address large strategic business questions with a data-based narrative. He/she values brevity, precision and impact over massive data-dump decks. Consumer intuition & common sense - thrives on wanting to know why consumers act and feel the way they do, candidate has consumer sense and constantly asks himself is this finding logical based on what I know about consumers he/she doesn't just accept a result at face value, but considers how it correlates with the bigger business picture and the precedence of prior research findings. Proactive, independent worker - works well with minimal guidance from above and is regularly willing to take the first pass at a questionnaire, analysis plan or report, without needing prescriptive direction from a manager. Candidate starts working on what needs to be done without manager even asking, anticipating future logistical and strategic needs. Company and industry curiosity about our business and the climate of our industry and is willing and able to continuously evaluate how trends in the company or industry may impact specific studies or strategies currently in place in the Consumer Insights department. General market research expertise - understands both qualitative and quantitative market research methods he/she is able to synthesize and integrate quantitative data with qualitative findings candidate has experience working with a wide variety
