Assistant Commercial Marketing Manager
Beam Suntory
- Kolkata, West Bengal
- Permanent
- Full-time
- Work closely with State Commercial team and Regional Commercial Marketing Manager to firm up the annual plan for the Off and On Trade channel within the state.
- Work with the ZSM/ RCMM on channel segmentation
- Accountable for driving Execution Excellence for the channel inputs
- Work closely with the ZSM to form the strategy for Must-win accounts delivering Halo accounts, Halo execution, Hakozukuri accounts, Wall Bays etc.
- Helping the ZSM/RCMM on negotiations to close agreements on Visibility /Space and tracking identified KPI's of these outlets
- Responsible for tracking and maintenance of visibility initiatives (Halo, Hokozukuri, Wall bays/ Paid Shelfs) as well as all semi-permanent assets at Off and On Trade outlets.
- Execute specific promotions for building distribution efficiencies specific to the state requirements
- Conduct performance review meetings with Brand Ambassadors and analyze it and share it with other stakeholders for necessary actions.
- Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders.
- Monitor distribution of POSM stock across state as per targets, timeliness and territory requirements.
- Act as a pivot in the state to ensure alignment & coordination between the on-field requirement of sales team and the planned promotional initiatives to be rolled-out in the region.
- Graduate/MBA
- 5+ years' experience in the Channel with a minimum of 2 years of Managerial experience in Alcobev/ relevant industries