Fleet Studio - Executive - Digital Marketing (6-9 yrs) Chennai (Online/Digital Marketing)
Fleet Studio Technology
Chennai, Tamil Nadu
Permanent
Full-time
1 month ago
We are looking for a Freelance Digital Marketing Executive with at least 5+ years of hands-on experience to support our Growth Lead in driving organic visibility, inbound lead generation, and performance marketing execution.This is a freelance role (minimum 2 hours per day commitment) suited for someone who understands structured growth systems - not just content posting.Preference will be given to candidates with EdTech / Career / SaaS marketing experience Role OverviewYou will work closely with our Growth Lead to strengthen:- Organic search presence (SEO)- Inbound lead generation funnels- Content-driven authority building- Paid ad performance optimization- Campaign tracking and improvement cycles Key Responsibilities- Organic Growth & SEO- Keyword research aligned with ICPs- On-page SEO optimization (blogs, landing pages, technical hygiene)- Content structuring for ranking + conversions- Monitor search performance and improve rankings- Coordinate blog calendars and organic content strategy Inbound Lead Generation :- Build structured inbound funnels- Improve landing page conversion rates- Optimize CTAs and lead magnets- Implement tracking and attribution systems- Work with WhatsApp / email automation toolsPaid Campaign Support :- Manage and optimize Meta / Google / LinkedIn ads- Improve CPL and conversion metrics- A/B test creatives and landing pages- Build retargeting funnels- Budget monitoring and performance reportingAnalytics & Reporting :- Weekly growth dashboard reporting- Campaign performance insights- Clear recommendation-driven reviews (not just data dumps)Required Skills & Experience- 5+ years in digital marketing (EdTech preferred)- Proven SEO experience with ranking results- Strong understanding of inbound marketing systems- Hands-on experience managing ad campaigns- Experience with CRM integrations and marketing automation- Comfortable working with analytics tools (GA4, Search Console, Meta / LinkedIn Ads Manager, etc.) (ref:updazz.com)