Manager, Digital Analytics

Hyderabad, Telangana
Permanent
Full-time

2 months ago

Job Description Summary Digital Analytics Manager, Digital Analytics will support the generation of insights for the IDS LT and GM teams. The role’s primary goal will be to optimize our digital presence and drive data-driven decision-making across all digital channels. This role requires a deep understanding of digital analytics tools, methodologies, and best practices, providing strategic direction of our marketing campaigns and preparation of key deliverables according to project needs, ensuring timely completion and quality under the guidance of experienced team members (D/AD, SM).The role requires candidate to have strong business acumen, analytical capability and strategic context to understand the ask, identify exploration avenues within data landscape and arrive at insights and recommendations to drive business impact.Job DescriptionKey Responsibilities

Stakeholder management and work with cross-functional teams to understand business challenges, consult and provide data-driven solutions
Drive discussions with Brand, Marketing, and CXPO teams to assess and identify data points, understand user-journeys for HCPs and Patients, and cross-channel campaign performance insights for Experience Optimization Rooms
Understand Lead-generation methods for Novartis and be able to evaluate channel contributions for the same
Lead processes of designing and implementing key performance indicators and metrics, as well as in the tracking and analysis of these parameters to measure success and identify areas for improvements
Lead creation of actionable data-driven goals and benchmarks across Digital Media for performance evaluation and improvements, eg: HQE and Website Performance Benchmarks
Work as a functional SME to create opportunities for process improvement, drive automation and build knowledge working with engagement lead
Advanced knowledge of Digital Marketing touchpoints like Social Media Marketing, Display/Programmatic Banners, Email Analytics, Website/Microsite Analytics, SEM, SEO, Cross-channel analytics, etc.
Being able to create powerful storylines that drive business impact with key takeaways, concise visualizations and robust recommendations, creative storytelling is good to have
Use data analytics to derive an understanding of customer behaviour, apply segmentation and predictive methods to improve marketing effectiveness
Knowledge of SQL is essential for querying and manipulating data from databases
Expertise in multi-channel analytics understand reporting systems like Salesforce MCI to track KPIs digital marketing datasets
Create visualizations of data through reports and dashboards to articulate data patterns and trends effectively. Presentation skills and storyboarding is a must
Pharma digital marketing landscape knowledge is recommended

Minimum Requirement

Strong analytical thinking with problem solving approach
5 years of experience processing and analysing marketing data, pharma datasets, digital marketing data, and other relevant datasets
Expertise in SQL, DataIKU and/or other data processing tool. Knowledge of Statistical modeling or ML is a plus
Experience working with MS Excel, Access, PowerPoint, SQL
Experience on programming tools such as R, Python is desirable
Experience on datasets such as APLD, Partner Data, Broad Media, etc. is desirable
Experience in working in a matrix and geographically dispersed environment
Ability to engage stakeholders and influence strategic decision-making

Desired Requirement

Graduate degree in an analytical field/ Life Sciences/ Pharmacy/ Medicine/ Science & Technology is minimum
A specialization in Data Science is desirable
Fluency in English is a pre-requisite

Skills Desired Agility, Analytical Thinking, Brand Awareness, Building Construction, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall Model

Novartis

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