Manager- Consumer Insights
Boolean Staffing Recruitment Solutions Pvt Ltd
- Mumbai, Maharashtra
- Permanent
- Full-time
End-to-End Research Execution – Scope research initiatives with local and international business leaders, manage research design, oversee data collection and analysis, and ensure impactful outcomes.
Marketing Performance & Business Reviews – Deliver brand health tracking, campaign KPIs, and program effectiveness insights for weekly, monthly, and quarterly business reviews.
Brand Equity & Consumer Segmentation – Leverage first-principle approaches and innovative methodologies to drive strategic thinking in brand positioning and market opportunity sizing.
Agile Research & Quick Feedback Loops – Implement agile research techniques for rapid insights, enabling data-driven marketing and product decisions.
Internal Consumer Insights Programs – Measure the impact of brand, content, service, and product initiatives on key consumer metrics such as awareness, salience, and consideration.
Agency & Vendor Management – Develop and maintain relationships with external research partners to ensure high-quality, cost-efficient execution of research initiatives.
Market & Category Trend Analysis – Identify emerging trends and translate them into actionable business insights for forecasting and strategic planning.
Data Synthesis & Commercial Insights – Integrate external sources (e.g., Nielsen, Kantar) with internal sales data to uncover opportunities and enhance commercial decision-making.
Strategic Stakeholder Collaboration – Work closely with sales and marketing teams to transform insights into actionable strategies that drive business growth.
Primary vs. Secondary Research Decision-Making – Assess when to conduct primary research versus leveraging secondary sources to optimize insights gathering.Key Skills & Qualifications5+ years of experience in market research, consumer insights, or a related field (preferably in a consumer-driven industry).
Strong analytical mindset with expertise in data interpretation, trend analysis, and storytelling through insights.
Proficiency in tools like Excel (macros, pivot tables, charts) and experience in dashboard creation.
Understanding of digital marketing and its impact on consumer behavior (a plus).
Proven ability to take ownership of initiatives and drive them to completion.
Experience working in fast-paced or smaller teams is an advantage.
Background in research agencies is a plus.
Excellent communication skills, with the ability to present insights in a clear, compelling manner to stakeholders.