Content Lead, Marketing

Zetwerk

Bangalore, Karnataka
Permanent
Full-time

1 month ago

Zetwerk is the largest global manufacturing network for custom manufacturing that helps transform digital designs into physical manifestations. Zetwerk offers manufacturing solutions across a diverse range of products, from simple items like steel pipes to complex products like aircraft engine components, from industrial use-cases like metal bridges, oil rigs, aircraft/auto components to consumer use-cases like apparel, home appliances, audio-visual electronics, for small businesses and Fortune 500 companies alike. Zetwerk offers customers access to a wide range of manufacturing capabilities, including metal fabrication, CNC machining, plastic injection moulding, 3D printing and aluminum die castings, across 1000s of manufacturing partners. These capabilities serve a diverse set of industries ranging from traditional ones such as Oil & Gas, Energy, Infrastructure, Aerospace, Apparel to modern ones such as Renewables, Electric Vehicles, Consumer Electronics, and Space. For customers, Zetwerk's global manufacturing network ensures products are manufactured faster, at competitive prices and with world-class quality. It offers quality monitoring through indigenously developed technology which provides end-to-end transparency from purchase orders to delivery, thus eliminating uncertainties around quality, visibility, reliability, and under-utilized capacities. For manufacturing partners, the Zetwerk platform drives higher capacity utilization of manufacturing capacities and offers various portfolio services (including logistics, raw material procurement, working capital access) to drive revenue growth as well as optimize for cost of manufacturing.Technology + ManufacturingOver the last 3 years, Zetwerk has built a strong technology driven supply chain to deliver high quality manufacturing of various industrial and consumer products at highly competitive costs and lead times.Zetwerk's in-house Manufacturing Operating System software, ZISO, enables digital selection of supply, pricing recommendations, digital repository of engineering designs, real-time tracking of manufacturing across various stages, visual updates of products getting made, seamless communication across stakeholders and quality assurance of the final product getting shipped. Our software led approach unifies various stakeholders in the manufacturing universe to collaborate to deliver the products we see around us and we love. These include product designers, manufacturing partners, logistics providers, third-party quality inspectors, financing partners, raw material suppliers and many more. Zetwerk unifies the highly fragmented manufacturing ecosystem to work as one single entity to deliver the highest quality manufacturing with the fastest possible lead times and the lowest possible costs, day in day out. Why Zetwerk A company that's changing the way manufacturing is done needs game changers to shape the future. At Zetwerk, our job is to help you excel in your career and make an Impact. We offer you an environment to create a unique career journey, opportunities to grow your ambition and an inclusive culture to help you thrive. We encourage innovation through collaboration and connect you to leaders who help you go beyond. We deliver the best for our people so that they can deliver the best for our customers. It's that simple. It's ZetwerkWhy ZetwerkA company that's changing the way manufacturing is done needs game changers to shape the future. At Zetwerk, our job is to help you excel in your career and make an Impact. We offer you an environment to create a unique career journey, opportunities to grow your ambition and an inclusive culture to help you thrive. We encourage innovation through collaboration and connect you to leaders who help you go beyond. We deliver the best for our people so that they can deliver the best for our customers. It's that simple. It's Zetwerk.Content Writer: Content, MarketingJob Description / Role & Responsibilities :Overview:We are seeking an experienced individual as a Content Writer at Zetwerk. The role will be a part of the brand marketing team and involve multi-tasking across several domains. The candidate must be excited by the challenge of crafting path-breaking content for our various Business Units. You will be developing compelling marketing and communication solutions for Zetwerk.Job Description:The role will include contributing towards drafting high-quality content for all our internal and external touch-points including sales collaterals like brochures, posters, flyers, stall design, and microsites. Candidates applying for the role are expected to innovate and come up with new ideas and storytelling.THE OPPORTUNITY1. End-to-end Social Media Management:

Responsible for developing all the short-form content as required for an engaging social media editorial calendar
Collaborate with the internal design team to create visually appealing content for various social media channels.
Oversee social media posting schedules and community management efforts.
Conduct data analytics on social media channels to assess performance and recommend improvements.

2. Sales Asset Development for Expos, Exhibitions, and Events:

Coordinate with Business Unit (BU) teams to understand sales asset requirements for expos, exhibitions, and events.
Supervise the creation of compelling content that effectively communicates Zetwerk's offerings and value proposition.
Ensure implementation of all sales assets as per the design guidelines (working closely with the internal design team)

3. Corporate + Subsidiary Content Support:

Contribute to all content needs for the Zetwerk Corporate team, including website copy, monthly internal & external newsletter, video scripting, podcast and interview scripts, SEO blogs, content for video case studies, copy for magazine print ads, etc.
Drive internal branding efforts, focusing on both employee and employer branding initiatives.
Content support as and when required for all Zetwerk subsidiaries across touch-points: Sharp Tanks, Pinaka, ZetTown, and ZPIXEL
Copy for BU microsites (Hubspot): Single page sites for various Zetwerk businesses, categories & subsidiaries

4. Insights.zetwerk.com + IDEAZ Museum Content Strategy:

Content development for microsite, ensuring a strong thought leadership presence.
Collaborate closely with BU project teams to extract technical information and translate it into knowledge insights.
Develop content modules including project case studies, impact stories, blogs, and infographics, and repurpose the same as per the Customer's stage/maturity for the respective industry/BU.
Lead the Content Engine for Zetwerk's Thought leadership platform:

A. Project Initiation: Identify key BU stakeholders & Content Champions involved in the project who can drive content sourcingB. Requirements GatheringB.1 Extract raw project details: Engage with each BU's project teams to understand all the technical and client satisfaction aspects of a project as part of sourcing phaseB.2 Document content needs: Compile and document the requirements for designing a specific content capsule (Case Study, Whitepaper, Impact Story, Capability showcase) and socialize with BUs with minimum strain on their bandwidth & cognitive loadC. Content Creation and ManagementC.1 Create content guidelines: Develop guidelines for creating, managing & updating content.C.2 Produce and curate content: Create and curate/repurpose relevant content for the engine.C.3 Implement content review process: Establish a process for reviewing and approving content.5. Support for Strategic Projects:

Provide content support for strategic projects such as aerospace and defense initiatives (assets + events), subsidiary integrations, impact reports (Smart Manufacturing Summit 2024), and visioneering projects.
Provide content for landing pages and account-based marketing experiments (video scripts)

KEY RESPONSIBILITIES:

Content Calendar + Social Media Management: Manage and maintain a comprehensive content calendar for Zetwerk's social media platforms + Daily posting schedule.
Collaboration with Business Teams: Collaborate closely with various business teams to align content strategies with overarching business goals.
Content Creation: Create impactful and engaging content across various formats including blogs, articles, posts, talk tracks, podcast scripts, and video scripts.
Content Quality Assurance: Ensure that all content is of top-notch quality, consistent, and aligned with Zetwerk's purpose and editorial strategy.
Content Repurposing: Repurpose content to meet the needs of diverse audiences and platforms.
Copywriting Support: Provide copywriting support for high-visibility Zetwerk platforms, including insights.zetwerk.com, landing pages, subsidiary websites, and ad campaigns.
Collaboration with Design Teams: Work closely with design teams to ensure content and design complement each other effectively.
Content Transformation: Ensure that content is transformed into the right visual medium, maintaining consistency with Zetwerk's visual identity.
Tone and Structure Improvement: Suggest improvements to the tone and structure of content to enhance engagement and alignment with the brand voice.

FUTURE RESPONSIBILITIES:

Industry Trend Monitoring: Stay updated on industry best practices and emerging trends, integrating them into Zetwerk's content strategy.
Budget Management: Oversee the budget for content-related activities, ensuring efficient use of resources.
Global Expansion Support: Provide content support for Zetwerk's global expansion initiatives, adapting content for different markets and cultural nuances.

Desired Skills:

Ability to apply high ATTENTION TO DETAIL (mandatory)
Ability to work under tight deadlines with complete ownership
Ability to work under minimal supervision
Pursue and share content best practices and ideas with team members
Assist the team with marketing support
Take ownership of managing end-to-end projects and supervising visual transformation of content
Education background: Graduation, Master preferred
Position based out of Bangalore with hybrid model (Work from office: 3-4 times per week)

To qualify for the role, you must have

At least 6-8 years of relevant experience of working with creative agency, advertising or Big Four experience
Bachelor's or master's degree, preferably in English literature or mass communication
Experience in researching and developing content on Manufacturing / B2B Industrial topics
Strong knowledge of content strategy
Up-to-date understanding of social platforms (Twitter, LinkedIn, Instagram, YouTube, Facebook, Pinterest etc.)
Sharp knowledge of SEO principles

What We Look For

Passion to tell stories that inspire action and build engagement
Excellent interpersonal and written communication skills
Ability to understand and articulate complex business ideas in an engaging, audience-friendly style
Hands-on experience creating content for ads, brochures, magazines, flyers, websites, videos, blogs and social media
Growth mindset who loves to collaborate, ideate and deliver breakthrough work
An intuitive understanding of behavioral and digital trends
Experience working with global clients & thrive in a fast-paced, dynamic environment.
Creative problem-solving mindset with a flexible can-do attitude
Strong organizational and project management skills

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Zetwerk

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