Sales Capability Building Lead - MEAL
- Mumbai, Maharashtra
- Permanent
- Full-time
To champion impactful, on-ground sales capability building by continuously assessing sales effectiveness, piloting new training materials, connecting deeply with field realities, and ensuring that all enablement efforts drive actual sales performance-well beyond just relaying content from HQ.Key Responsibilities:Field Immersion & Intelligence Gathering:
- Travel extensively across regions and dealership locations to directly observe sales interactions, shadow consultants, and gather firsthand insights on customer pitches, responses, and selling challenges.
- Identify what communication methods and sales pitches resonate with customers in different regions.
- Stay informed about global and regional trends in EVs, customer preferences, and competitor strategies to ensure training remains relevant.Consultant Assessment & Support:
- Evaluate the quality, motivation, and selling skills of sales consultants and identify specific areas where they struggle.
- Develop regionally adapted coaching interventions with a focus on both soft skills and technical aspectsContent & Communication Feedback Loop:
- Be the critical link between the marketing team's content/communication and actual sales outcomes in the field.
- Continuously monitor and test the effectiveness of training content, digital creatives, sales enablement tools, and new marketing ideas with smaller groups on the ground.
- Provide structured feedback to the marketing and training teams on what is working and what needs change.Pilot New Ways:
- Conceive, test, and refine new training interventions, formats, or enablement ideas with small, diverse cohorts across markets.
- Use practical feedback and sales results to decide which ideas can be scaled.Regional Adaptation:
- Understand the nuances of different geographies-language, local buying behavior, cultural context-to ensure training delivery is relevant and easily grasped at the local level.
- Adapt communication styles and content language as needed to fit local environments.Capability & Outcome Ownership:
- Track the progress and impact of every training/capability initiative by using sales data, consultant feedback, customer outcomes, and region-specific field metrics.
- Take full ownership for improving field readiness and closing the gap between HQ expectations and what truly works on the ground.Mindset: Hands-on, ownership-driven, not a “content postman”-eager to challenge assumptions, adapt rapidly, and create lasting capability change.
Skills:
- Outstanding interpersonal skills with deep empathy for frontline sales teams.
- Strong analytical and diagnostic skills-ability to translate field observations into actionable improvements.
- Demonstrated ability to pilot, iterate, and refine new capability ideas.
- Experience working closely with marketing, content agencies preferred.
- Competence in regional languages and understanding cultural context is a major plus.Experience8+ years in sales capability, field force enablement, or consulting-preferably involving automotive, consumer durables, or high-touch retail.Travel: Willingness and desire to spend majority time in the field (50%+ travel).Industry PreferredPreferred - sales capability, field force enablement, or consulting-preferably involving automotive, consumer durables, or high-touch retail.QualificationsBtech/BE (preferred)
Training related certifications (preferred)General Requirements