Job Description: We are seeking a highly skilled and experienced Content Strategist to join our dynamic team at Herbal Chakra Pvt. Ltd. The ideal candidate shall possess a deep understanding of content creation, social media dynamics, and brand marketing. As a Content Strategist, you will be responsible for conceptualizing, developing, and implementing content strategies that elevate brand visibility and engagement across various digital platforms and print media. Responsibilities: 1. Develop and execute comprehensive content strategies aligned with brand objectives and target audience demographics. 2. Collaborate with cross-functional teams including marketing, design, and product development to create cohesive and impactful content campaigns. 3. Research industry trends, competitor strategies, and consumer insights to inform content ideation and optimization. 4. Produce engaging and compelling content for social media platforms, website, email marketing, and other digital channels. 5. Implement SEO best practices to maximize organic reach and drive traffic to digital assets. 6. Monitor and analyze content performance metrics, providing actionable insights and recommendations for continuous improvement. 7. Stay updated on emerging technologies and platform updates to leverage new opportunities for content distribution and engagement. 8. Maintain brand consistency and integrity across all content touchpoints. Requirements: 1. Master's / Bachelor's degree in Marketing, Communications, or a related field. 2. Minimum 4 years of experience in content writing/strategy. 3. Proven track record of developing and executing successful content campaigns that drive brand awareness and engagement. 4. Strong creative and strategic thinking abilities with a keen eye for detail. 5. Excellent written and verbal communication skills. 6. Proficiency in utilizing analytics tools and platforms to measure content performance. 7. Self-motivated with a passion for staying ahead of industry trends and best practices. 8. Comfortable working 6 days a week.