Marketing Manager- quick Commerce, Ahmedabad
Talent Leads HR Solutions View all jobs
- Ahmedabad, Gujarat
- Permanent
- Full-time
To drive growth, visibility, and repeat consumption of co. Ice Cream across Quick Commerce platforms (Blinkit,
Instamart, Zepto, etc.) and Food Delivery aggregators (Zomato & Swiggy for co. Havfun Parlours).
This role owns end-to-end marketing on Aggregators & Quick commerce—from assortment and menu strategy to campaigns,
offers, and platform-led growth—ensuring co. wins impulse, indulgence, and occasion-based consumption.
The role requires individual to work closely with cross function team like Category marketing , Sales , Channel head and regional
team of Parlours.Aggregator Growth Strategy (Q-Commerce + Food Delivery)
Own co. performance across Quick Commerce and Food Delivery platforms
Drive orders, GMV, frequency, and conversion
Partner with platform account teams to unlock visibility levers, campaigns, and growth tools
Build co.’s share of shelf (Q-commerce) and share of discovery (food delivery)Assortment, Menu & SKU Strategy
Quick Commerce
Define Q-commerce-first assortment (sticks, cones, cups, multipacks)
Identify exclusive SKUs / bundles / limited editions for quick commerce
Food Delivery (co. Parlours)
Design delivery-optimised menu architecture (sundaes, family packs, combos)
Create delivery-only products & bundles
Optimise menu for key occasion
Campaigns & Occasion Marketing
Plan and execute summer peaks, heat waves, weekends, festivals, late evenings
Adapt brand campaigns for aggregator environments
Support new product launches and seasonal specials
Offers, Pricing & ROI Management
Design platform-funded + brand-funded promotions
Own deal constructs (BOGO, bundles, limited-time offers)
Balance growth vs margins with strong ROI discipline
Work with sales & finance on promo planning and funding�� City-level & Store-level Execution
Drive city-wise and parlour-wise performance on food delivery
Support new parlour launches with aggregator visibility plans
Coordinate with operations on availability, packaging, prep time3, KNOWLEDGE, SKILLS, AND ABILITIES.
�� Consumer Experience & Ratings
Monitor ratings, reviews, and consumer feedback
Identify experience gaps and work with ops to close them
Improve repeat rates and brand love�� Insights & Performance Tracking
Track key metrics:
o Orders, GMV, conversion, repeat
o Share of visibility vs competition
o Ratings & reviews
Use time-of-day, weather, city-level insights to drive decisions
Convert data into clear growth actionsKey KPIs
GMV & order growth across aggregators
Conversion & repeat purchase
Visibility share on platforms
Promo ROI & contribution margin
Ratings and customer satisfaction