Manager - Paid Search

dentsu

  • Pune, Maharashtra
  • Permanent
  • Full-time
  • 1 month ago
The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.Job Description:Responsibilities:
  • Maintain day-to-day client contact for SEM Campaign execution
  • Responsible for understanding client goals and agency deliverables
  • Responsible for contributing ideas to grow the client's business
  • Develops comprehensive agendas for weekly client planning/status meetings
  • Format and prepare weekly search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text.
  • Tracks, analyses and summarizes program results and progress
  • Provides clients with budget updates
  • Help prepare and research needed materials for client presentations and engagements
  • Conduct research and fact-finding for reports, presentations and articles
  • Set up and provide support on 3-5 search projects of various sizes
  • Perform keyword research and basic analysis
  • Monitor progress of campaigns using various reporting tools
  • Be able to clearly convey and explain search engine best practices to company associates and to clients.
  • Training subordinates with goal to make each member self-efficient and execute independently.
  • Proactively reviews and manages client data to ensure optimal performance on all campaigns
  • Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
  • Generates campaign reports and is responsible for pacing, QA and trafficking
  • Provides initial insights on campaign trends to executives and planners
Qualifications & Requirements:
  • A Graduate/PG/MBA in Digital Marketing or equivalent with at least 3-5 years ops experience implementing and supporting search marketing activities
  • Detail-oriented with excellent verbal, written, and visual communication and interpersonal skills for a variety of audiences
  • Enthusiasm for and ability in synthesizing large amounts of information and identifying key findings
  • Team building skills along with deliverables.
  • Have strong project management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously.
  • Have excellent problem-solving and a logical, analytical skilled approach while interpreting the numbers and an impeccable business judgment.
Location: India - Maharashtra- Pune - Baner - Amar Madhuban Tech ParkBrand: SokratiTime Type: Full timeContract Type: Permanent

dentsu