Digital Marketing Specialist
Daxko India
- Noida, Uttar Pradesh
- Permanent
- Full-time
- Implement landing page A/B testing to help improve user experience and website conversion rates.
- Execute marketing campaigns across various channels like social media, email, and search engine marketing (SEM)
- Conduct Search Engine Optimization (SEO) technical updates on WordPress, ensuring alignment with best practices for visibility and ranking.
- Utilize digital marketing tools such as Unbounce, CrazyEgg, HotJar, SEMrush, Google Tag Manager, Yext, and Surfer SEO for website analysis and optimization.
- Prepare detailed user experience reports, identifying improvement areas for site usability and engagement.
- Conduct thorough market research to identify target audience demographics, preferences, and behavior patterns
- Collaborate with marketing and web development teams to align website strategy with broader digital marketing objectives.
- Monitor and analyze the performance of digital marketing campaigns using relevant metrics and analytics tools
- Keep abreast of SEO, CRO, and digital marketing trends to apply best practices and innovative strategies.
- Bachelor’s degree in Marketing, Communications, Information Technology, or a related field - OR Equivalent relevant professional experience
- Two to four (2-4) years of experience in digital marketing with a strong focus on SEO and website optimization.
- Excellent English verbal and written communication skills.
- Strong analytical and problem-solving skills with a focus on SEO and CRO.
- Proficient in using WordPress, Unbounce, CrazyEgg, HotJar, SEMrush, Google Tag Manager, Yext, Surfer SEO, and similar platforms.
- Excellent organizational skills and attention to detail.
- Ability to prioritize tasks and manage multiple projects efficiently.
- Proficient with Microsoft Office Suite or related software
- Experience in using data analysis tools for digital marketing and websites.
- Certification in digital marketing or related fields (e.g., Google Ads certification, HubSpot certification, etc.).
- Experience with content management systems (CMS) and customer relationship management (CRM) software.
- Familiarity with SEO principles and practices.