Senior Marketing Technology Manager

IDFC FIRST Bank

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 7 days ago
Job RequirementsRole/ Job Title: Senior Marketing Technology ManagerFunction/ Department: HPEJob Purpose:The role is a key contributor for overseeing and optimizing our marketing technology stack to drive efficient and effective marketing campaigns.Roles & Responsibilities:
  • Coordinate with Product Teams, Enterprise Teams, Engineering Teams, and Campaign Teams to understand the end-state requirement and design the optimal and scalable solution.
  • Auditing current MarTech architecture landscape and design solutions based on the gaps discovered.
  • Coordinate with Partners (Internal and External) to drive development & configuration of the Digital Marketing Stack
  • Oversee the existing marketing technology stack.
  • Implement necessary additions to enhance performance.
  • Ensure seamless integration of systems, including CRM and ERM platforms.
  • Publish content and set up SEM campaigns.
  • Keep abreast of the latest marketing technology trends.
  • Implement relevant innovations within our systems.
  • Evaluate, select, and implement new marketing technologies and best practices.
Secondary Responsibilities:
  • Monitoring and building reports, ensuring governance and security of the applications, monitoring of schedules, and ensuring sanctity and integrity of the reports and underlying data.
Education Qualification:Graduation: B. Com, B. Tech, B. ScPost Graduation: MBA, M.TechExperience: 4+ years of relevant experience

IDFC FIRST Bank

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