TSE (Tier 2)
Diageo
- Shillong, Meghalaya
- Permanent
- Full-time
- Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly / quarterly and annual basis.
- Prepare the volume scheme and communicate the same to retailers.Quantitative
- Ensure the NSR/ GSV achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix.Quantitative
- Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
- Manage the new product launches in the region.
- Execute merchandising and promotional programs as per national and regional marketing strategies.
- Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes.
- Ensuring proper usage of brand and promotional elements.
- Responsible for training, deployment and evaluation of the third party employees.
- Ensuring the visit frequency and coverage of the outlets in the territory is as per the daily journey plan.
- Responsible for the correct and timely submission of the claims and daily sales report and relevant repots.
- Keep a track on the competitor's activity and report the same to the reporting manager.
- Ensure the RTC implementation at the retail outlet level. Maintaining the organisation standard wrt.
- Quality, distribution, visibility, promotion, price and persuasion at the outlet.
- Execute of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.
- Maintain good relationship with retailers in their respective area and keeping the trade informed about pricing, promotion schemes etc.
- Ensure the collection of the outstanding from the market as per the organisation's norm.