Performance Marketing Executive
VAP Group
- Vadodara, Gujarat
- Permanent
- Full-time
- Handle all coordination with the internal design team and external digital marketing agency
- Brief in designs to internal teams accurately, ensure briefs are understood, follow-up with them on submission timelines and flag any delays to the respective Manager etc.
- Ensure quality checks on designs in terms of content accuracy, adherence to technical specifications
- Checking all artworks are labeled properly or organize them in the correct folders and shared with the external agency on time
- Ensure that all artworks have been published online by the external agency and check them to ensure content is accurate and displayed as expected
- Review campaigns on a daily basis to prepare reports on activity & spend
- Bachelor's degree in marketing, advertising, business administration, or a related field.
- 1+ Years of experience in performance marketing, digital advertising, or similar roles, preferably in the blockchain, fintech, or technology industry.
- Demonstrated expertise in managing and optimizing digital marketing campaigns across multiple channels, with a strong focus on performance metrics and ROI-driven outcomes.
- Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, and programmatic advertising platforms.
- Familiarity with marketing analytics tools, web analytics platforms (e.g., Google Analytics), and attribution models to track, measure, and analyze campaign performance.
- Strong analytical skills, attention to detail, and the ability to derive actionable insights from data to inform decision-making and campaign optimization strategies.
- Excellent communication skills, both written and verbal, with the ability to articulate complex concepts, campaign results, and recommendations to diverse stakeholders.
- Self-motivated, proactive, and adaptable team player with the ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Passion for blockchain technology, cryptocurrencies, and decentralized finance (DeFi) is a plus.
- Event marketing (exhibitions, trade shows, conferences) experience is a plus.