Job Overview:We are seeking a highly skilled and experienced Senior Digital Marketing Manager to lead our digital marketing efforts and drive the growth of our online presence. The ideal candidate will be a strategic thinker with a deep understanding of digital marketing channels and proven success in developing and implementing effective digital marketing strategies.Key Responsibilities:1. Digital Strategy Development: Develop and implement comprehensive digital marketing strategies to achieve business objectives and drive growth across various digital channels, including SEO, SEM, email marketing, social media, and content marketing.2. Team Leadership: Lead and mentor a team of digital marketing professionals, providing guidance, support, and feedback to optimize performance and foster a culture of continuous learning and improvement.3. Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns to maximize ROI and achieve KPIs, such as lead generation, customer acquisition, and revenue growth.4. Data Analysis and Insights: Utilize data analytics tools to track, measure, and analyse the performance of digital marketing campaigns, extracting actionable insights to inform decision-making and optimize strategies.5. Budget Management: Manage digital marketing budgets effectively, allocating resources strategically to maximize impact and ROI across different channels and campaigns.6. Cross-functional Collaboration: Collaborate closely with other departments, including sales, product development, and creative teams, to align digital marketing strategies with overall business objectives and ensure seamless integration of marketing initiatives.7. Stakeholder Communication: Communicate digital marketing plans, strategies, and results to senior management and key stakeholders, providing regular updates and insights to demonstrate the impact of digital marketing efforts on business outcomes.8. Stay Updated: Stay informed about the latest trends, technologies, and best practices in digital marketing, continuously seeking opportunities to innovate and improve digital marketing strategies and tactics.Key Skills:Email Marketing - Proficiency in email marketing, which involves crafting compelling email campaigns, managing subscriber lists, segmenting audiences, and analyzing performance metrics to optimize engagement and conversion rates.Social Media Marketing - Create engaging content, managing social media accounts, building brand presence, running paid advertising campaigns, and analyzing metrics to drive audience growth and engagement across platforms.Technical Search Engine Optimization (SEO) - Must be proficient in optimizing website content, conducting keyword research, improving website ranking on search engine results pages (SERPs), and implementing on-page and off-page SEO strategies to increase organic traffic and visibility.Content Marketing - Must be highly skilled in Content marketing which include developing content strategies, creating high-quality and relevant content, distributing content across channels, and measuring content performance to attract, engage, and retain target audiences.Copywriting – Should be skilled in writing persuasive and compelling copy for various digital channels, including websites, ads, emails, and social media posts, to capture audience attention, convey brand messages, and drive conversions.Content Creation – Proficient in producing various types of content, such as blog posts, articles, videos, infographics, and podcasts, using multimedia tools and platforms to engage audiences and support marketing objectives.Project Management - Plan, organise, and execute digital marketing initiatives, managing timelines, budgets, and resources effectively, and coordinating cross-functional teams to ensure successful campaign implementation and delivery.Paid Media Specialist - Must possess expertise in managing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, optimizing ad targeting, bidding strategies, and budgets to maximize ROI and achieve campaign objectives.Conversion Rate Optimization (CRO) - Analyse website performance, identifying conversion bottlenecks, and implementing optimization strategies to improve user experience, increase conversion rates, and drive revenue growth.Pay Per Click (PPC) - Specialize in keyword research, ad copywriting, campaign setup, and bid management for paid search advertising campaigns, ensuring cost-effective acquisition of qualified leads and customers through platforms like Google Ads and Bing Ads.Strategic Planning - Develop comprehensive digital marketing strategies aligned with business goals, market trends, and audience insights, identifying opportunities, and allocating resources effectively to drive long-term growth and success.Automation - Leverage marketing automation tools and platforms to streamline repetitive tasks, nurture leads, and personalize customer experiences, increasing efficiency, and scalability of marketing efforts.Problem Solving - Identify challenges, analysing root causes, and developing innovative solutions to overcome obstacles and achieve marketing objectives effectively in the fast-paced digital landscape.Creativity - Generate original ideas, designing engaging content, and developing innovative marketing campaigns that capture audience attention, evoke emotions, and differentiate brands in competitive markets.Adaptability - Stay agile and responsive to changes in technology, consumer behavior, and market dynamics, quickly adjusting strategies, tactics, and approaches to maintain relevance and competitiveness.Web Design - Understand user experience (UX) principles, HTML, CSS, and responsive design techniques, collaborating with web developers to create visually appealing and user-friendly websites that enhance brand presence and drive conversions.RequirementsRequirements:
Minimum qualification should be a graduate. Additional certification on Digital Marketing will be preferred.
Senior-level digital marketing candidates with 5+ years of extensive experience in developing and implementing comprehensive digital marketing strategies.
Proven track record of leading successful digital marketing campaigns, managing cross-functional teams, and achieving measurable business results is essential.
In-depth knowledge of advanced digital marketing tactics such as conversion rate optimization (CRO), marketing automation, and advanced analytics is often required.
Experience in strategic planning, budget management, and stakeholder engagement may be necessary for senior leadership positions.
Overall, employers look for candidates with a combination of relevant experience, technical skills, strategic thinking, and a demonstrated ability to drive results in the digital marketing landscape.
Onsite work requirement. No work from home available.