Business Development Manager - (Guwahati, Jodhpur)
- Guwahati, Assam
- Permanent
- Full-time
leading architectural engagement strategies, unlocking high-value project specifications, mentoring junior
BDMs, and driving growth in premium markets. Your goal: translate luxury design narrative into
sustained commercial wins across India.Core Responsibilities:
1. Strategic Market Leadership
Identify and lead penetration into untapped Tier 1 & Tier 2 architect networks.
Define BD playbooks per city/region aligned with brand positioning.
Represent in high-level architecture forums, summits, and design conclaves.
2. Architect Acquisition & High-Impact Engagement
Acquire high-value design firms with repeat project potential.
Lead curated presentation strategies using Mercantile kits and storytelling-based engagement.
Position as a creative partner, not a supplier via co-branded events, CPDs, and thought
leadership sessions.
3. Specification-to-Order Conversion Strategy
Design and monitor follow-through funnels for all key specifications.
Collaborate with product and dealer teams to fast-track closures.
Resolve pricing, customization, and technical objections with precision.
4. Sales Team Enablement & Mentoring
Guide and mentor junior BDMs with structured weekly reviews and field accompaniment.
Support onboarding via mock presentations, pitch frameworks, and objection-handling modules.
Share winning strategies and case studies internally to replicate success.
5. Collaboration with Design, Marketing & R&D
Provide field insights to marketing for campaign design and lead-gen alignment.
Offer design and R&D feedback based on on-ground architect preferences and trends.
Be involved in beta testing and launch of new surfaces, formats, and collections.Daily/Weekly Expectations:
2–3 strategic meetings with high-value firms or project decision-makers.
Lead or support minimum 1 Mercantile-based walkthrough per week.
City mapping and tracking of ≥30 live architect-pipeline specs at any given time.
Internal mentorship/coaching session bi-weekly.Ideal Candidate Profile:
Confident, design-literate yet commercially sharp.
Previous success in architect/channel-heavy sales cycles.
Thrives in a fast-moving, luxury-driven environment.
Balances ground-level hustle with strategic thinking and brand stewardship.Must-Have Skills:
Team mentoring and leadership experience
Strategic account mapping & pipeline forecasting
Storytelling-based presentations & product demos
Deep understanding of high-end A&D ecosystem
Proficiency with CRM, Google SuiteKPIs for Sr. BDM:
Monthly Value of Spec-to-Order Conversion of High-Impact Architect Partnerships Formed
Growth in Region-Wise Dealer Support via A&D Pull
Mentorship Outcomes (e.g., team closures, shadow pitch feedback)
Activation Events or Workshops Initiated