Content Writer & Social Media Associate

Mancraft Consulting Pvt Ltd

Key Responsibilities

Hands-on experience with writing copies and contributing to marketing projects; improving writing skills, editing and proofreading
Ideas to run advertising campaigns and drive engagement by creating high-quality original content,
Engage influencers & manage our community by responding to comments;
Development of brand identity, awareness and online reputation management
Content management (including website)
Cultivation of leads and sales
Concepts & Presentations: Come up with exciting copy/content
Brainstorming/ Ideation: Be able to lead brainstorming sessions independently and come up with winning ideas/content
Managing Bandwidth: Being able to support the team in a way to always be available for taking on upcoming challenges and delivering
Content Quality Control: Error-free delivery of all content
Latest Trends & Technology: Be up to date as well as bring others in the company up to date about the latest trends and offerings globally in our space
Solution-focused approach, detail-oriented, adaptive to change, and a proactive communicator
Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
Measure, impact and perform analysis to improve KPIs
Include and optimize all content for SEO
Understanding and curating technical/non-technical content as per industry specializations

Key Skills and Experience Required:

Proper academic qualifications including years of enrol and pass-out and work experience should be provided
Proficient in content marketing theory and application.
Experience sourcing and managing content development and publishing
Exhibit the ability to jump from the creative side of marketing to the analytical side, able to demonstrate why their ideas are analytically sound
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, etc.) and how each platform can be deployed in different scenarios
Maintains excellent writing and language skills
Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field
Practices superior time management
A team player with confidence to take the lead and guide other employees when necessary
Makes evident good technical understanding and can pick up new tools quickly
Maintains a working knowledge of the principles of SEO including keyword research
Proficient in and/or certified in Google Analytics