Senior Content Manager

Reinforcement Consultants

Gurgaon, Haryana
Permanent
Full-time

25 days ago

Senior Manager- Content (Marketing Department)

- Relevant degree in Marketing/Communications/Journalism etc (Bachelor’s or Master’s)
- 5+ Years of Experience
- Location- Gurugram, Udyog Vihar

Job Summary:Creating the content strategy, development, and execution .will be responsible ensuring high-quality content that aligns with our brand, engages our target audience, and supports our overall business goals.Key Responsibilities:1. Content Strategy:

Develop and implement a comprehensive content strategy that aligns with the organization's overall goals and objectives.
Stay abreast of industry trends, competitor activities, and emerging content platforms to ensure our strategy remains innovative and effective.

2. Working with Teams:

Work with and manage a team of content creators, including writers, editors, and multimedia producers.
Foster a collaborative and creative work environment, encouraging team members to excel in their roles and contribute to the overall success of the department.

3. Content Development:

Ensure creation of high-quality and engaging content across various platforms, including but not limited to, website, social media, email, and other digital channels.
Ensure content is aligned with brand guidelines, tone, and messaging.

4. Content Calendar and Scheduling:

Develop and manage a content calendar, ensuring a consistent and timely flow of content that supports marketing and communication initiatives.
Collaborate with cross-functional teams to integrate content into broader marketing campaigns.

5. Performance Analysis:

Monitor and analyze the performance of content initiatives, providing regular reports and insights to the leadership team.
Use data-driven insights to optimize content strategies and improve overall performance.

6. Collaboration:

Work closely with other departments, such as Marketing, Sales, and Product Development, to ensure content aligns with overall business objectives and messaging.

7. Budget Management:

Collaborate with the finance department to manage the content budget effectively, ensuring resources are allocated efficiently to achieve strategic goals.

Qualifications and Experience:

Minimum Bachelor's degree in Marketing, Communications, Journalism, or a related field. Master's degree is a plus.
5+ years of experience in content creation.
Proven track record of developing and implementing successful content strategies.
Excellent written and verbal communication skills.
Familiarity with content marketing tools and platforms.
Ability to analyze data and draw actionable insights.
Creative thinker with a strategic mindset

Required Skills Content Creation, Marketing, content strategy, content development, content execution, brand, Performance Analysis, content marketing

Reinforcement Consultants

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