
Adobe Journey Optimizer (AJO) Developer
- Chennai, Tamil Nadu
- Permanent
- Full-time
- Design and implement customer journeys using Adobe Journey Optimizer
- Build and manage eventdriven journeys timebased campaigns and realtime personalization use cases
- Collaborate with crossfunctional teams marketing data and engineering to translate business requirements into AJO workflows
- Utilize AEP capabilities such as RealTime Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers
- Work with APIs and Event Forwarding for realtime data ingestion and outbound integrations
- Design and test email templates push notifications and inapp messages within AJO
- Implement offer decisioning and personalized content blocks using AJO Offer Library
- Perform unit testing UAT and AB testing within journeys to ensure optimal performance
- Monitor journey performance troubleshoot issues and optimize for KPIs eg engagement conversion
- Ensure governance and best practices around data privacy consent and compliance GDPR CCPA etc
- Strong experience with Adobe Journey Optimizer AJO
- Working knowledge of Adobe Experience Platform AEP especially Schemas XDM modeling Segment Builder RealTime Customer Profile RTCP Datasets and data ingestion
- Familiarity with Customer Journey Analytics CJA and Adobe Offer Decisioning is a plus
- Proficient in JavaScript JSON and RESTful API integration
- Good understanding of data sources batch and streaming identity stitching and audience activation
- Experience with Tag Management Tools Adobe Launch or Tealium is a plus
- Strong analytical and problemsolving skills
- Ability to work in an AgileScrum environment
- Good communication and stakeholder management skills
- Attention to detail and ability to handle multiple tasks simultaneously
- Adobe Certified Expert Adobe Journey Optimizer or Adobe Experience Platform
- Experience with other Adobe tools like Adobe Campaign Adobe Target or Adobe Analytics is a plus
- Experience in industries such as Retail Telecom BFSI or Healthcare is a plus
- Understanding of privacy regulations GDPR CCPA and consent frameworks