CBS-BMC-Brand And Marketing - Marketing Management - Analyst Relations Manager - Assistant Director

Bangalore, Karnataka
Permanent
Full-time

1 month ago

At EY, we're all in to shape your future with confidence.We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.Join EY and help to build a better working world.Analyst Relations ManagerThe opportunityThe role of the Analyst Relations (AR) team is to manage EY's relationship and engagement with the industry analyst community, and drive the understanding of EY's strategy, capabilities, and differentiation to advance the business objectives of our leaders in their markets.Working as part of the global AR team, this position is responsible for leading the AR program for key areas within our Technology Consulting business. Reporting to the Analyst Relations Lead, this role will strengthen and accelerate the existing AR program, helping to:

Develop more strategic relationships with key industry analysts at firms like Gartner, Forrester, IDC and others
Provide management with strategic consultation on services
Partner with the sales enablement organization, assist in driving deals with analyst support
Collaborate with brand, marketing and communications to deliver content and programs to drive lead generation
Broaden visibility of the company, its strategy and core services

The position requires an excellent understanding of the professional services industry, and established relationships with industry analysts. Clear, concise and consistent communication skills are critical.Your key responsibilities

Execute an AR engagement strategy and program to improve EY's top-of-mind position with key analysts.
Actively build and maintain relationships with the analyst community, and be the 'connective tissue' between the business and analysts, enabling strong relationships
Manage participation in key analyst competitive assessment reports (for example, Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes) in collaboration with global leadership and marketing teams, as well as the global AR team. Facilitate the timely completion of all relevant deliverables including analyst briefings, surveys/RFI, and client reference requests.
Prepare spokespeople for analyst briefings. Facilitate prep calls, review key messages, talking points, slides; and host all analyst briefing calls and meetings.
Conduct analyst inquiry and coordinate strategic advisory sessions to support business objectives.
Advise leadership and internal teams about analyst views and industry trends.
Promote analyst reports, recognition and events externally via digital marketing. Leverage digital channels to build relationships and awareness with targeted analysts (e.g. engage with analysts on social media), and to support the communication objectives of the business.
Promote analyst reports and recognition internally, especially for use in sales.
Maintain activity trackers and manage ongoing reporting of progress against program objectives.
Lead knowledge sharing sessions and contribute to presentations for different parts of the business.
Bring best practices to the work, communicating these across the AR team to improve processes and engagement with the analyst community.

To qualify for the role, you must have

Graduate/Post-graduate in Management, Communications, business or technology
10+ years of experience in leading and managing Analyst Relations programs in the technology or professional services industry
Deep and strong relationships with top industry analysts
Excellent communication, writing, editing, and project management skills
Proven ability to work under tight deadlines with limited resources
Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
Ability to work independently, while also being a great team player
Experience working in a matrixed, global environment
High level of energy, enthusiastic team player and dedication to excellence
A positive, flexible attitude with an unflustered style and collaborative nature

Ideally, you'll also have:

An in-house or agency background and experience of working with corporate, financial or professional services organizations
Experience managing high-profile global events

What we offerEY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations - Argentina, China, India, the Philippines, Poland and the UK - and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We'll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

Continuous learning: You'll develop the mindset and skills to navigate whatever comes next.
Success, as defined by you: We'll provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership: We'll give you the insights, coaching and confidence to be the leader the world needs.
Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs.

EY | Building a better working worldEY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

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