Customer Channel Marketing Specialist
WhiteCrow
- Goa
- Permanent
- Full-time
- Plan , lead and handle overall execution of brand activation calendar in line with the MWB and support project planning.
- Customize & implement bespoke programs (as per brand guidelines)
- Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father’s Day, Valentines, Whisky Appreciations, etc
- Plan , lead , execute the bar staff training calendar for the portfolio
- Ensuring training and development of the execution force through on the job training and scheduling training calendar ( Distributor + Commercial Teams ), deployment of tools i.e. CAO
- Drive on-trade segmentation in line with global model yet relevant to India RTM
- Ensure that merchandise standards “The Perfect Store” are adhered to for best in class execution of all BTL activations
- Create a on trade scorecard for KPI definition for On-premise accounts / national chains
- Work collaboratively with the brand marketing and commercial sales teams ( India & the distributor teams), leading the development and implementation of BTL Activity calendar in line with our Must Win Battle.
- Ensures POS is 100% compliant with the Brand Guideline & 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant outlets,as per the annual aligned plan
- Support in the development and execution of Consumer & Shopper activations, including point of sale, gift packs ( packaging & gifts ), in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines .
- Customize visibility initiatives for outlets
- Explore opportunities in image outlets in both on & off trade
- Brand walls, wall bays , shelf in shelf , festive gandolas etc
- Incentive planning & deployment to drive recommendation
- End to end execution of the training modules supported by the local or national training agency & commercial teams
- Partner with the key local bartenders to nurture and execute dialogue content – menu creation , bespoke drinks , cocktail menu’s , pairings , leverage their digital reach by promoting our drinks etc
- Proven track record of working in On/Off Trade - Key Accounts Sales, Retail Sales , Brand Management or Trade Activation (2-6 yrs).
- Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationships
- Post Graduation Degree with relevant subject focus preferred
- Demonstrated ability to work within cross functional teams, and showcase influencing skills
- Experience managing large cross functional commercial projects desirable
- Strong relationships in On Premise and Bartender community
- Knowledge of the Liquor industry and regulatory environment, and communication guidelines
- Knowledge of the on-premise activation planning/ management/ operation
- Ability to network and build strong relationships