Manager Digital Marketing &Growth

  • Maharashtra
  • Permanent
  • Full-time
  • 30 days ago
Job descriptionRole: Manager, Digital Marketing & GrowthCompany DescriptionThe Esthetic Clinics ™ are a group of world-class centers in Mumbai and 8 other cities in India, dedicated to plastic surgery, skin care, and cosmetic solutions. The clinics practice evidence-based medicine, offering a range of services from cosmetic surgery to therapy for skin diseases and birth abnormalities. The focus is on providing top-quality care and treatments for patients.We have 9 centers across India, specializing in cosmetology, plastic surgery, aesthetic surgery, aesthetic medicine, and dermatology.Work Location: Back Side of Bandra Kurla Complex, Kalina CST Road, Santacruz (E).Working Days: Monday to Saturday (6Days in a Week)Working Hours: 10:00 AM to 07:00 PMWebsite:Role DescriptionThis is a full-time on-site role for an Assistant Manager/ Manager, Digital Marketing & Growth at The Esthetic Clinics in Mumbai. The role involves tasks such as social media marketing, lead generation, web analytics, and digital marketing strategies. The Assistant Manager/ Manager will play a key role in driving the clinic's online presence and growth through various marketing initiatives.We are looking for a skilled and passionate Assistant Manager/Manager of Digital Marketing and Growth to drive our digital marketing initiatives within the Hair, Skin, and Cosmetic category of the health industry. This role requires hands-on execution experience in performance marketing, SEO, and social media, along with a strategic mindset to optimize our online presence and drive customer engagement.Key Responsibilities: * Performance Marketing:
  • Supervise, oversee, and manage performance marketing campaigns across channels (PPC, display ads, retargeting) to drive customer acquisition and revenue growth.
  • Monitor, analyse, and report on campaign performance, optimising strategies to maximise ROI and achieve KPIs.
  • SEO Strategy:
  • Conduct thorough keyword research and competitive analysis to inform content strategy and SEO initiatives, along with SEO agency/ Freelancers.
  • Optimize website content, landing pages, and blog posts for search engines to improve organic search rankings and traffic, along with a content writer.
  • Collaborate with web developers and content creators to ensure technical SEO best practices are implemented.
  • Social Media Management (Supervise, but when needed, execute as well):
  • Create and manage engaging content across social media platforms (Instagram, Facebook, LinkedIn, Quora, etc.) to enhance brand visibility and community engagement.
  • Develop and execute social media campaigns that align with overall marketing strategies and drive user-generated content.
  • Monitor social media trends and analytics to adjust strategies and improve engagement metrics.
  • Content Development:
  • Oversee the creation of compelling content that resonates with target audiences, including articles, videos, and graphics related to Hair, Skin, and Cosmetic products.
  • Ensure all content is SEO-optimized and adheres to brand guidelines.
  • Customer Engagement( WRT Retain of customer - CRM):
  • Leverage data-driven insights to enhance the customer journey, improving user experience across digital platforms.
  • Develop retention strategies that utilise email marketing, personalised messaging, and loyalty programs.
  • Analytics and Reporting:
  • Utilise analytics tools (e.g., Google Analytics, social media insights) to track performance metrics, providing actionable insights to stakeholders.
  • Prepare and present regular reports on campaign performance, market trends, and growth opportunities.
  • Budget Management:
  • Manage digital marketing budgets, ensuring efficient allocation of resources to maximise impact.
  • Track spending and performance against budget goals, adjusting strategies as needed.
  • Collaboration and Leadership:
  • Collaborate with cross-functional teams, including product development, sales, and customer service, to align marketing efforts with business objectives.
  • Mentor and guide junior marketing staff, fostering a culture of continuous learning and improvement.
Qualifications: * Education: Bachelor's degree and MBA or a related field; Engineering/Science bachelor's degree preferred.
  • Experience: 3+ years of experience in digital marketing, with a strong focus on performance marketing, SEO, social media, CMS, and CRM, ideally within the health or Cosmetic sectors.
  • Skills:
  • Proficiency in digital marketing platforms (Google Ads, Facebook Ads, etc.) and analytics tools.
  • Strong understanding of SEO best practices and tools (e.g., SEMrush, Moz).
  • Proficiency in different CMS as well CRM Platforms or should be able to quickly pick up the system learnings.
  • Excellent written and verbal communication skills.
  • Creative thinker with strong analytical and problem-solving skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Preferred Attributes: * Passion for health and wellness, particularly in Hair, Skin, and Cosmetic products.
  • Should have a Proven track record of successful digital marketing campaigns with measurable outcomes.
  • Experience working with influencers and brand ambassadors in the beauty space is a plus.
Job requirements
  • Experience: 2 to 4 Year.
  • Education : Any Graduate
  • Specilization : btech...
  • Skills :
  • Industry Type : Wellness/Fitness/Sports/Beauty
  • Status : Not Disclose.

White Force