Job SummaryAs a Research Manager with 5–10 years of experience, you will own the end-to-end delivery of primary research projects—designing studies, managing vendors, analyzing data, and translating findings into actionable insights. You will partner closely with Marketing, Brand, Creative and Media teams to optimize campaigns and support strategic decisions.Key ResponsibilitiesEnd-to-End Project ManagementDefine scope, timelines, budgets and deliverables for multiple concurrent studiesTrack milestones, manage risks and ensure on-time, on-budget deliveryPrimary & Quantitative ResearchDevelop survey instruments (online, phone) and discussion guides (focus groups, IDIs)Oversee data collection, ensuring statistical rigour and sample representativenessQuota ManagementSet and monitor quotas by demographics, region or behavioural segmentsAdjust fieldwork in real time to hit target cells and maintain data qualitySample & Vendor ManagementSelect, negotiate and manage relationships with panel providers, field agencies and specialized vendorsConduct regular vendor performance reviews and optimize spendLink TestingDesign and execute pre-launch ad/campaign tests (brand linkage, recall, message clarity, purchase intent)Analyze results to recommend creative improvementsMandatory SkillsEnd-to-End Project ManagementPrimary Research (qualitative & quantitative)Quantitative Analysis (survey design, data cleaning, statistical testing)Quota Management (setting and overseeing sample quotas)Sample & Vendor ManagementLink Testing (ad/campaign pre-tests)Good to HaveDisplayR (for advanced reporting and dashboards)PowerPoint (for creating polished presentations)
