Blaze Analyst
Kavi Software Technologies Private Limited
- Chennai, Tamil Nadu
- Permanent
- Full-time
We’re seeking a Braze Analyst & Platform Configuration Specialist to support our CRM and Marketing Tech team in delivering personalized, data-driven customer experiences. You’ll help configure and manage the Braze platform, build campaigns, and ensure accurate data flows across our retail systems to enable smarter, omnichannel engagement.Key Responsibilities:
- Build and manage Braze campaigns (Email, SMS, Push, In-App, Content Cards).
- Use Liquid, HTML, and basic JS for personalization.
- Configure Canvases, user attributes, custom events, and segments.
- Collaborate with Marketing and Data teams to ensure data accuracy and campaign success.
- Monitor Braze platform performance, troubleshoot issues, and suggest optimizations.
- 2–4 years of Braze experience in CRM or campaign ops roles.
- Strong knowledge of campaign setup, segmentation, and personalization.
- Working knowledge of HTML, Liquid, and basic SQL.
- Excellent collaboration and attention to detail.
- Braze Certification(s)
- Experience with Sales Force Marketing Cloud, or any loyalty platforms