Product Development Engineering
- Vadodara, Gujarat
- Permanent
- Full-time
We are seeking a highly skilled and motivated Product Development Engineering to join our expanding Panel Engagement team. This role is pivotal in shaping and
executing a best-in-class Ad Tech stack, enabling digital marketing automation, and
scaling performance marketing operations globally. The ideal candidate will bridge
technical expertise and marketing execution, collaborating closely with performance
marketers, product managers, developers, data analysts, and external vendors.Key Responsibilities:
- Lead the procurement, onboarding, and integration of Ad Tech solutions such
- Manage and maintain a comprehensive tracking infrastructure, including
- Ensure smooth and accurate integration across third-party tools, minimizing
- Implement advanced UTM tracking, GCLID/FBCLID capture, and SKAN for fullfunnel attribution.
- Build and manage responsive web properties using WordPress, including plugin
- Coordinate with product and engineering teams to develop new features across
- Translate complex business needs into clear technical documentation and
- Automate campaign workflows including keyword management, audience
AdWords scripts).
- Deploy API-driven tools to centralize reporting and support automated
- Drive A/B testing initiatives; analyze test outcomes to inform performance
- Collaborate with analytics teams to develop robust attribution models and
- Create and maintain real-time dashboards using BI tools such as Power BI and
- Design and implement data pipelines using Big Data and ETL frameworks to
- Identify and mitigate tracking risks related to cookie deprecation and changes in
- Utilize tools like Google Tag Manager and Google Analytics to implement
- Monitor and troubleshoot tracking inconsistencies, redirects, and parameter
- Design tracking templates to ensure consistent data capture across campaign
- Use Excel tools such as Power Query and Power Pivot for campaign data
- Conduct advanced analysis including budget tracking, ROI forecasting, and
- Create compelling, data-driven PowerPoint presentations for executive
recommendations.
- Collaborate with key internal stakeholders including marketing, CRM, and
- Manage relationships with vendors (e.g., Adjust, Branch, Appsflyer) to optimize
- Administer CRM platforms like Salesforce or Microsoft Dynamics to drive
- Proven experience in Ad Tech, Marketing Automation, and Performance
- Experience with Mobile Measurement Partners (MMPs) such as Adjust, Branch,
- Familiarity with platform SDKs (e.g., Meta, TikTok, Google) and experience
- Proficiency with Google Tag Manager (GTM), GA4, and web tracking
- Experience using Microsoft Clarity, Hotjar, or similar behavior analytics tools
- Strong technical proficiency in tracking methodologies, analytics, and web
implementing WordPress plug-ins and smooth integration with third-party APIs
- Experience with Firebase for app analytics, in-app event setup, crash reporting,
- Familiarity with BI tools (Power BI, Google Data Studio), MMPs, and campaign
- Strong analytical mindset with the ability to derive actionable insights from large
- Team player with the ability to co-ordinate with multiple stakeholders to deliver
- Experience in gathering detailed business needs from stakeholders and
development teams
- Ability to work autonomously, manage multiple workstreams, and communicate
- Familiarity with Power Automate for automating workflows and connecting
- Experience managing multiple campaigns simultaneously and with medium to
- Familiarity with digital content, engagement, campaign management, web
- Experience with social media platforms and their audiences.
- Background in digital strategy, information architecture & design, digital
- Certifications in Google Display video 360, Google Ads, GA4 and Google Tag
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)