About the Role :-We are looking for a dynamic Social Media Manager to lead and grow our digital presence across platforms. The ideal candidate should have proven expertise in scaling social media channels for consumer-facing brands, with a deep sense of content, storytelling, and community building.Key Responsibilities :-End-to-End Social Media Management - Own the day-to-day management of social media platforms with a strong focus on Instagram & YouTube Shorts.Brand Voice & Tonality - Build a distinct, relatable, and consistent communication style across platforms.Growth & Engagement - Drive high engagement, organic reach, and steady follower growth.Founder-Led Marketing - Collaborate closely with founders to amplify their personal voice and connect with the community.Community & Influencer Engagement - Create strong relationships with communities, influencers, and micro-creators.Analytics & Performance - Track, analyze, and optimize content performance with data-backed decisions.Must-Haves :- 4-5 years of hands-on experience managing social media for D2C or consumer-facing brands.- Proven track record of scaling a social presence from 0 to high engagement with consistent tone and visuals.- Strong copywriting and content sense, especially for Instagram & YouTube Shorts.- Understanding of visual hierarchy, aesthetics, and storytelling formats.- Passion for parenting culture, lifestyle, or wellness spaces. (ref:updazz.com)
