
Web Analyst
- Bangalore, Karnataka
- Permanent
- Full-time
- Implement and Manage Tracking – Set up, configure, and maintain tracking mechanisms using Google Tag Manager and Google Analytics to monitor website traffic, user behavior, and conversion metrics.
- Data Collection and Analysis – Gather data from various digital platforms, ensuring accuracy and reliability, and analyze it to extract actionable insights.
- Reporting and Visualization – Develop comprehensive reports and dashboards to communicate findings and recommendations to stakeholders, supporting data-driven decision-making.
- Collaborate with Cross-Functional Teams – Work closely with marketing, development, and product teams to align tracking with business objectives and optimize digital initiatives.
- Stay Updated with Industry Trends – Keep up with the latest web analytics tools, techniques, and best practices to continuously improve our analytics capabilities.
- Educational Background – Bachelor’s degree in a quantitative field such as statistics, data science, or marketing analytics.
- Experience – 1-3 years of experience in web analytics, digital marketing, or a related field, with a strong focus on Google Tag Manager and Google Analytics.
- Technical Proficiency – Skilled in Google Tag Manager and Google Analytics; familiarity with Looker Studio, Tableau, or similar tools is a plus.
- Analytical Skills – Strong analytical and problem-solving abilities, with a keen attention to detail.
- Communication Skills – Ability to present complex data insights clearly to non-technical stakeholders through reports and presentations.
- Knowledge of Digital Marketing – Understanding of SEO, digital advertising, and website optimization strategies.