Marketing Executive
JKKN Educational Institutions
- Komarapalayam, Tamil Nadu
- Permanent
- Full-time
- Assist in planning and executing integrated marketing campaigns to reach target audiences and achieve business objectives.
- Collaborate with the marketing team to create engaging content, including blog posts, social media updates, newsletters, and press releases.
- Conduct market research to identify industry trends, customer needs, and competitive insights.
- Manage and optimize digital marketing channels, such as social media platforms, email marketing, search engine optimization (SEO), and online advertising.
- Monitor key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts and make data-driven recommendations for improvement.
- Implement lead generation strategies to attract and nurture potential customers.
- Utilize marketing automation tools to develop targeted email campaigns and measure conversion rates.
- Collaborate with the sales team to align marketing efforts with sales objectives and support lead qualification and conversion.
- Brand Management:
- Assist in developing and maintaining a consistent brand identity across all marketing collateral and communication channels.
- Monitor brand perception and manage online reputation through social listening and proactive engagement.
- Support the development and execution of branding initiatives, including events, sponsorships, and partnerships.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in a similar marketing role, preferably in the technology industry.
- Strong understanding of marketing principles, strategies, and techniques.
- Proficiency in digital marketing platforms, including social media, email marketing, SEO, and online advertising.
- Excellent written and verbal communication skills, with the ability to create compelling content.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong organizational skills and attention to detail.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Knowledge of marketing automation tools and CRM systems is a plus.