Regional Franchise Manager - Mumbai

Aditya Birla Group

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 17 days ago
Job Description:Job Purpose:To develop and Implement Franchise StrategyTo Deliver superior Customer experience through Retailing interventionsKRAKey Result AreasSupporting ActionsConversion to Franchise Stores.
  • Convert existing top dealers to Franchise stores by effectively communicating value proposition for Franchise Stores.
  • Develop and maintain list of potential Franchise partners.
Store set up & Upgrades.
  • Coordinate with executing agency, Franchise Partners, Sales team for in-time / in –cost set up of Franchise stores.
  • Execute Franchise Store Launch plan
  • Ensure timely upgrades for the Franchise Stores.
Business Planning for the Franchise Partner
  • Develop Joint Business Plan for the Franchise Partner with focus on route to profitability
  • Prepares quarter-wise activity plan for the Franchise
  • Coordinates with Central teams / Sales teams to ensure adherence to Business plan.
Support Delivery of All Marketing & VM Campaigns
  • Monitors effectiveness of VM arrangement at stores and recommends changes.
  • Executes Marketing/ promotional campaigns for the Franchise Partner.
SOP compliance and Training. Conversion to Franchise Stores
  • Executes Marketing/ promotional campaigns for the Franchise Partner.
  • Training of Franchise partners for retailing systems and policies.
  • Ensure SOP compliance for Lead generation, conversion
  • Drive Retailing agenda – POS usage, customer feedback capture through retailing team at Franchise Partners.

Aditya Birla Group

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