Senior Manager - Global Social Media (8-10 yrs) Chennai (Online/Digital Marketing)

People First Consultants View all jobs

Chennai, Tamil Nadu
Permanent
Full-time

1 month ago

Key Responsibilities:Social Media Strategy & Execution:- Lead day-to-day planning, execution and optimization of social media content across key platforms, with a strong focus on LinkedIn.- Translate complex business, technology and brand narratives into clear, engaging and human social content.- Own content calendars aligned to business priorities, leadership moments, campaigns and global milestones.- Ensure consistent brand voice, tone, and visual standards across all social channels.Leadership & Stakeholder Collaboration:- Partner closely with senior leaders, communications team, brand, PR, People Comms and business stakeholders to shape social narratives.- Advise leaders on social presence, content framing and storytelling approaches that resonate with professional audiences.- Act as a trusted point of contact for cross-functional teams, balancing business needs with platform best practices.Content Development & Storytelling:- Write, edit and refine high-quality social copy for brand and executive channels.- Shape stories around innovation, culture, leadership, partnerships and enterprise transformation.- Collaborate with creative teams to guide visuals, carousels, short-form video concepts and campaign assets.- Bring fresh ideas to elevate the brand's presence, informed by industry benchmarks and platform trends.Analytics, Tools & Performance:- Use social media management tools such as Sprinkr to manage publishing, reporting and listening.- Analyze performance data to understand what's working and what's not and adjust strategy accordingly.- Develop clear, concise performance summaries that translate metrics into insights for leadership.- Track engagement, reach, advocacy impact and campaign effectiveness against defined goals.Campaigns & Programs:- Support and execute global campaigns across employer branding, executive visibility, partnerships, events and innovation initiatives.- Contribute to employee advocacy and executive voice programs by developing content frameworks, templates and guidance.- Ensure campaigns are delivered on time, with high quality and aligned to strategic intent.Operational Excellence:- Manage multiple workstreams simultaneously in a fast-paced environment.- Anticipate risks, flag issues early and propose solutions.- Maintain high standards for accuracy, governance and platform compliance.Must-Have Qualifications & Skills:- 8-10 years of experience in social media, digital communications, or content strategy, ideally within large enterprise or technology organizations.- Strong analytical mindset with experience using Sprinkr, Hootsuite, Sprout Social, or similar social management and analytics tools.- Excellent writing and editing skills, with the ability to simplify complex ideas without losing substance.- Proven ability to collaborate confidently with senior leaders and cross-functional teams.- Strong creative instincts, paired with data-driven decision-making.- Experience operating in matrixed, global organizations.- Comfortable balancing strategy with hands-on execution.What Success Looks Like:- Social content that feels sharper, more human and more relevant to enterprise audiences.- Stronger engagement and consistency across priority platforms.- Trusted relationships with leaders and stakeholders.- Clear use of data to guide decisions, not just report results. (ref:updazz.com)

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