BASIC QUALIFICATIONS - 2+ years of professional non-internship marketing experience - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience using data and metrics to measure impact and determine improvements - Experience with onsite marketing, lifecycle marketing and digital advertising DESCRIPTION This role is part of the rekindle returnship program Note : For more details on rekindle program, pls visit - https://www.amazon.jobs/en/landing_pages/rekindle IN-Bill Payments team is looking for a customer-obsessed Marketing Manager to help drive one of the most exciting growth engines for Every-day use-cases at IN Payments. In this role, you will manage the marketing initiatives end to end - preparing end-to-end marketing plan, managing the display pages and driving initiatives for improving conversion based on customers' feedback and data-backed experiments. The successful candidate for this high impact role should be a self-starter with a passion for independent, creative problem-solving, have proven data analysis skills, demonstrate great content creation chops (i.e. strong writing skills), show strong ownership and commitment, have proven leadership experience in managing projects, and bring relevant insights in marketing and merchandising. Key job responsibilities Own projects with considerable scope and/or complexity with significant impact on customer experience and Amazon's business Own all key traffic drivers for the line of business, and work as a category advocate with central traffic teams. Possess a deep understanding of all traffic-driving mechanisms (Search, Social media, Push notifications, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business. Own creation of marketing programs, and multiple key traffic drivers, to acquire new customers. Conduct in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives. Develop the category's style guidelines, merchandising calendar, promotions, and packages for brand promotions. Work closely with brands to develop brand calendars and drive brand initiatives across marketing channels. Meet business goals while ensuring a top-notch customer experience. We are open to hiring candidates to work out of one of the following locations: Bengaluru, KA, IND PREFERRED QUALIFICATIONS - Knowledge of HTML, XML, and Excel - Experience leading cross-functional teams to establish strong partnerships with demonstrable results
