Digital Marketer
Practical DevSecOps
- Hyderabad, Telangana
- Permanent
- Full-time
Experience: 4–5 years in digital marketing, with a focus on paid media, social media, and content marketingAbout the RoleWe are seeking a results-driven Digital Marketer to join our growing team. This role demands a blend of strategic thinking and hands-on execution across paid advertising, social media, content development, and marketing automation. You will play a key role in executing full-funnel marketing initiatives designed to drive awareness, engagement, and conversion.This is an ideal opportunity for a well-rounded marketer who thrives in a fast-paced environment and is comfortable using AI and automation tools to increase efficiency and impact.ResponsibilitiesPaid Advertising
- Plan, launch, and optimize paid campaigns across Google, Meta, LinkedIn, and Reddit
- Manage budgets, targeting strategies, and performance metrics (CTR, CPL, ROAS)
- Conduct A/B tests on creatives and messaging to continuously improve outcomes
- Develop and manage platform-specific content calendars
- Create and publish engaging content to grow and nurture online communities
- Track performance and implement growth strategies across channels
- Write clear, persuasive marketing copy for digital campaigns, blogs, email, and landing pages
- Design campaign visuals using tools like Canva, Figma, or Adobe Creative Suite
- Ensure consistency in tone, voice, and brand presentation across all assets
- Utilize AI-based tools (e.g., ChatGPT, Jasper) to streamline content creation and ideation
- Build and maintain automation workflows using tools like Zapier, HubSpot, or Mailchimp
- Conduct keyword research and apply basic SEO principles to content and web pages
- Monitor performance using tools such as Google Search Console, Ahrefs, or Semrush
- Monitor campaign KPIs using GA4, Looker Studio, and ad platform dashboards
- Prepare actionable reports and provide insights to improve marketing effectiveness
- 4–5 years of professional experience in digital marketing roles
- Proven track record managing high-performing paid media campaigns
- Proficiency in content writing, image creation, and visual design tools
- Working knowledge of SEO fundamentals and keyword optimization
- Experience using marketing automation platforms and AI-powered tools
- Strong analytical skills and attention to detail
- Excellent written and verbal communication in English
- Ability to manage multiple projects and meet deadlines independently
- Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Reddit Ads
- Canva, Figma, Adobe Photoshop
- ChatGPT, Jasper, Zapier, Mailchimp, HubSpot
- Google Analytics (GA4), Looker Studio, Ahrefs, Google Search Console
- Hootsuite, Buffer, Notion, Trello
- High-impact role with end-to-end ownership of campaigns and creative execution
- Exposure to the latest AI and automation tools in modern marketing workflows
- A collaborative, fast-paced, and flexible work environment
- Opportunity to grow into content strategy or performance leadership roles