Senior Manager - Digital Analytics Lead

Gurgaon, Haryana
Permanent
Full-time

13 days ago

Ready to shape the future of work?At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s , our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to , our breakthrough solutions tackle companies’ most complex challenges.If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at and on , , , and .Inviting applications for the role of Senior Manager - Digital Analytics LeadWe are seeking a highly skilled and experienced Digital Analytics Lead to drive data-driven decision-making across our web, social, paid media, campaign initiatives, as well as relevant offline channels. This role is critical in ensuring the accuracy, integrity, and accessibility of our digital analytics. The ideal candidate will be a strategic thinker with a strong technical background, excellent communication skills, and a proven ability to translate data into actionable insights.ResponsibilitiesWeb Analytics Leadership:Serve as the primary point of contact for all web analytics needs, including ad hoc reporting, executive requests, and web performance analysis.Consistently monitor web traffic and engagement data to identify issues, leading on root cause analysis and remedial action planningMaintain and steward our AB Testing Program (VWO or similar platform), ensuring proper test structure, analysis, and utilization.Oversee Cookie Governance, collaborating with Legal and other stakeholders to maintain compliance and transparency.Manage Google Tag Manager (GTM), ensuring proper implementation, data collection, and tag deployment.Develop and maintain a source of truth for web channel performance, providing insights to upper management.Stay abreast of industry trends in website optimization and performance and provide input to strategy and planning regarding how we benchmark and can improve performanceCollaborate with the web team on BAU optimization including SEO, CRO etcSocial Analytics Expertise:Provide senior-level expertise in social reporting, audience understanding, and data analysis.Oversee the work of social media analysts, ensuring data accuracy and insightful reporting.Connect social reporting with wider performance metrics, particularly for new social workstreams.Respond quickly to urgent data requests from US-based leadership.Contribute to the development and execution of the new social strategy through data-driven insights.Paid Media Analytics:Provide visibility into paid media and campaign web data, including web lead, conversations, and inflow data.Maintain historical knowledge of data gaps, troubleshooting methods, and expected resolutions.Possess deep knowledge of Google Analytics, Google Tag Manager, and Google Search Console (including GA4 migration).Oversee pixel placement and collaborate with relevant teams on implementation.Analyze campaign A/B testing results and provide actionable recommendations.Serve as a liaison between paid media and the MarTech Analytics team.Provide analytics support for critical digital topics such as cookies, MCI integration, attribution modelling, SEO/SEM strategy, UTMs, and enhanced conversions.Oversee landing page, form fill, and other web QA and UAT processes.Manage scorecard data updates and recurring cross-channel digital reporting.Campaign Analytics:Lead competitive intelligence efforts, leveraging tools like or Similarweb.Drive optimization of live campaigns through data analysis and insights.Ensure a strong connection between web analytics and broader campaign metrics to provide complete performance narratives.Partner with campaign strategy to deliver campaign testing frameworks for digital channels (web, paid, social, and outbound)MarTech Analytics:Act as a strategic partner to the technology team, aligning analytics initiatives with technology roadmaps and ensuring seamless integration between digital analytics solutions and core technology platforms.Collaborate to develop and maintain an operating model that fosters synergy between analytics and technology functions, supporting the execution of joint projects and long-term digital objectives.Ensure continuity of MCI data ingestion into GBQ and manage connector users.Manage GA4, including admin privileges, reporting, and scheduling reports.Provide GA4 access to the team and manage UTM builder access for campaign tracking.Oversee GTM training and ensure the platform is fully utilized by the MarTech team.General Responsibilities:Beyond surface-level reporting, this role is expected to champion the transformation of raw data into clear, actionable insights that directly inform strategy and day-to-day decision-making across the department. By proactively identifying opportunities, inefficiencies, and emerging trends, the analytics lead will empower teams to move from observation to action—bridging the gap between analysis and execution. Their recommendations will not only highlight what is happening, but also clarify why, and advise on the optimal course of action, ensuring analytics is not a function operating in isolation but a catalyst for measurable business impact.Develop and maintain comprehensive documentation of analytics processes and configurations.Train and mentor junior analysts, fostering a data-driven culture within the organization.Stay up-to-date with the latest trends and technologies in digital analytics.Collaborate with cross-functional teams to define key performance indicators (KPIs) and develop reporting dashboards.Qualifications we seek in you!Minimum QualificationsBachelor's degree in a related field (e.g., Statistics, Mathematics, Marketing, Computer Science).Years of experience in digital analytics, with a proven track record of success.Expertise in Google Analytics, Google Tag Manager, and other web analytics platforms.Strong understanding of social media analytics and paid media metrics.Experience with A/B testing platforms (e.g., VWO, Optimizely).Proficiency in data visualization tools (e.g., Tableau, Power BI).Excellent communication, presentation, and interpersonal skills.Ability to work independently and as part of a team.Strong problem-solving and analytical skills.Experience with cookie governance and data privacy regulations.Preferred Qualifications/ SkillsMaster's degree in a related field.Experience with cloud-based data warehouses (e.g., Google BigQuery, Amazon Redshift).Experience with statistical modelling and machine learning techniques.Experience managing and mentoring a team of analysts.Why join Genpact?Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovationMake an impact – Drive change for global enterprises and solve business challenges that matterAccelerate your career – Get hands-on experience, mentorship, and continuous learning opportunitiesWork with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every dayThrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progressCome join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.Let’s build tomorrow together.Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

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