Modern Trade Manager - FMCG INDUSTRY

• Develop and execute modern trade strategies to increase market share and revenue.
• Identify and prioritize modern trade channels, including supermarkets, hypermarkets, and chain stores.
• Create joint business plans with key accounts to drive mutual growth and profitability.

• Build and maintain strong relationships with key modern trade accounts.
• Negotiate terms, pricing, and promotions with key account partners.
• Monitor sales performance, track account profitability, and resolve any issues or concerns.

• Conduct market research and analysis to understand market trends, consumer behaviour, and competitor activities.
• Use market insights to identify opportunities and develop competitive strategies.
• Monitor competitor pricing, promotions, and product offerings to stay ahead in the market.

• Collaborate with cross-functional teams, including sales, marketing, supply chain, and finance, to achieve business objectives.
• Communicate market trends, customer feedback, and business insights to internal stakeholders.
• Work closely with the sales team to ensure alignment and execution of modern trade strategies.

• Strong communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Excellent problem-solving skills and a proactive approach to sales.

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