Senior Manager - Product Marketing

Mumbai, Maharashtra
Permanent
Full-time

2 months ago
Apply easily

Purpose of the RoleAssist the BRAND custodian in conceptualizing and executing Product development and Communications through the lifecycle of the Product. Developing a deep understanding of the current and future customer and their evolving needs and tastes. Input the insights to the Brand Manager to develop the best suited product configurations, USPs, as well as incisive and relevant communication. Keep and extremely close touch with customer feedback about the product by meeting customers, keeping a track of owner groups and blog, managing customer queries online and maintaining ORM
Evolve the optimum media mix suitable for the Target customer and work closely with the Digital and Offline media teams to execute campaigns. Develop and execute innovative POS and Sales Toolkits to ensure the field team have all the ammunition to be able to demonstrate, compare and sell the product in the showrooms.Job Responsibility1. Product Development Strategy

Support brand manager with insights from Market Research
Industry & Competition Feature Trends
Competition Pricing & Sales Mix
Competition launch calendar ensuring product is future protected for changes in the competitive environment

2. Product Launch & GTM Strategy

Assist in developing brand positioning & communication strategies
Assist BMs in managing the cross functional teams to execute the projects within assigned timelines & budgets
Escalate the deviations from launch calendar
Suggest risk mitigation & course correction in case of deviations

3. Developing the Marketing Campaign

Coordination with mainline agency for developing the ATL assets & marketing collaterals
Analyze the Print/TVC/OOH plans
Coordinate with BTL agencies during promotional activities & marketing events
Coordinate with digital team for brand content generation

4. Brand Management

Coordinate & collaborate with Market Research team to identify the consumer trends & needs

Support BM with activities pertaining to brand building * Keep track & analyze the competition brand messaging

Track the ORM responses ensuring positive conversations around the brand

5. Marketing Support to Assist SalesSupport sales team developing sales collaterals, Training tools, product comparisonsStakeholder Profiles & Nature of InteractionsInternal

Regional retail marketing/ sales team Campaign execution in the field, Sales Toolkits, Customer feedback.
Marketing services, Customer Insight, Media planning
Digital Team, ORM, Digital selling tools, Website updating, Digital Marketing.
Product line teams, Plan product Interventions

ExternalAgency Partners & Co-create and execute communication, media plans, activations and events.Desired Candidate Profile

Education :- MBA ( Marketing)
Relevant Experience : 4-10 Years Marketing and sales
Product Management
Branding & Communication
Project management

Skills & Competencies

Passion for automotive industry and products
Strong Communication skills
Creative approach to problem solving
Ability to interact with a variety of departments and integrate well
Analytical , focused on problem solving
Optimistic and self driven

Tata Motors