e-Business Analyst – Search (SEO, SEM)
Thermo Fisher Scientific
- Bangalore, Karnataka
- Permanent
- Full-time
- Collaborate with team members to measure and report on Search initiatives implemented by the Global Search team
- Handle and integrate large volumes of data from various sources and provide actionable insights
- Track SEM spend and support SEM budget recommendations by delivering relevant data points to the SEM Managers
- Collaborate closely with the Search Managers to create custom channel-specific dashboards that support gaining insight, uncovering optimization opportunities and making data-driven recommendations
- Find a better way every day, leverage automation and focus on solutions that scale
- Manage workflow and maintain tight deadlines of multiple, simultaneous projects, with prioritization guidance from the team lead
- Provide project status updates to the supervisor and stakeholders to set expectations on timelines, accomplishments, and ask open questions and identify any risks
- Stay informed with digital marketing industry best practices, trends and technologies
- Share case studies and learnings and contribute new ideas to the Search data think tank
- Participate in scrum ceremonies and follow agile principles as part of an agile team, using project management tools
- Be available during off-hours to participate in meetings with team members based in the United States
- Bachelor’s Degree required
- 3+ years of experience in B2B customer-driven digital marketing or eCommerce
- Advanced experience with analytics tools (e.g. Adobe Analytics, Google Analytics)
- Experience with data visualization tools (e.g. Power BI, Tableau)
- Experience in budget forecasting for digital marketing channels for large annual budgets (
- 2+ years of hands-on experience with Power BI; familiarity with DAX functions is preferred
- Experience with data warehouse or data hub solutions (e.g. Big Query, Funnel)
- Experience with SQL
- Form understanding of paid search (SEM) and organic Search (SEO) and knowledge of respective channel systems (e.g., Google Ads, Bing Ads, Google Search Console, SEMRush, Moz, Search Ads 360, Adobe Ad Cloud, STAT)
- Experience with backlog management tools (e.g., Workfront, Jira)
- Excellent communication skills and ability to present to business partners regularly
- Ability to work both independently and in a team environment
- Strong analytical and problem-solving skills and ability to analyze large and complex sets of data from multiple sources
- Translate data and dashboards to insights
- Strong time management, organizational, planning and prioritization skills
- Standout colleague with a positive demeanor who is eager to learn
- Attention to detail
- Experience in agile methodology within a marketing organization is a plus