Digital Marketing Sr Manager | Insurance | Gurgaon | 4+ years

• Lead end-to-end digital content strategy across channels (Email, WhatsApp, Push, in-app, etc.)

• Drive execution of multi-channel performance campaigns with focus on engagement and conversions

• Manage large-scale performance marketing budgets with strong ROI orientation

• Act as SPOC for digital partners and aggregators; drive lead generation and quality improvements

• Identify and onboard new digital partnerships to optimize CAC and diversify lead sources

• Map and optimize end-to-end customer journeys across digital touchpoints

• Run A/B tests on landing pages and communication flows to improve conversion rates

• Collaborate closely with inside sales/tele-calling teams to improve lead-to-closure ratios

• Translate sales feedback into marketing strategies to improve funnel efficiency

• Ensure strong alignment between marketing, content, and sales teams for better outcomes

• 5-6 years of experience in digital/performance marketing (BFSI, fintech, e-comm preferred)

• Strong hands-on experience with Google Ads, Meta Ads, programmatic platforms

• Proficiency in analytics tools like GA4, Adobe Analytics, and CRM/CDP platforms

• Strong understanding of funnel metrics (CTR, CPL, CAC, etc.)

• Experience working cross-functionally with sales/operations teams

• Creative thinker with strong analytical and data-driven mindset

• High ownership with a "hustle" mindset and ability to influence stakeholders

• Opportunity to drive full-funnel digital growth in a high-impact role

• Work closely with leadership and cross-functional teams (marketing + sales)

• Exposure to large-scale budgets and performance-driven decision making

• Fast-paced, growth-oriented environment with strong learning curve

Michael Page