Marketing Head
- India
- Permanent
- Full-time
Min Experience: 10 years
Location: India
JobType: full-timeRequirementsAs the Head – Marketing, you will be responsible for leading the global marketing strategy to elevate Botanic Healthcare’s brand, products, and market reach. This role demands a strong understanding of B2B dynamics in the nutraceutical and herbal industry, and the ability to manage brand positioning, international exhibitions, corporate communications, and new product marketing.Key Responsibilities1. Branding & Market Positioning
- Define and implement a global brand strategy to position Botanic Healthcare as a trusted, science-backed herbal and nutraceutical company.
- Strengthen brand recall and differentiation in competitive international markets.
- Oversee packaging, product visuals, and digital assets for brand consistency.
- Develop B2B campaigns targeting formulators, manufacturers, distributors, and brand owners worldwide.
- Own end-to-end product marketing: market research, competitor analysis, messaging, and GTM strategies.
- Support business development teams with sales tools, presentations, product brochures, and technical documents.
- Strategically plan Botanic Healthcare’s participation in global exhibitions (e.g., Vitafoods, SupplySide West, FI Europe/Asia).
- Lead booth conceptualization, marketing collateral, pre/post-show communication, and lead generation efforts.
- Evaluate ROI and implement data-driven improvements in future events.
- Oversee all corporate communication—internal and external.
- Develop thought leadership content, press releases, newsletters, and presentations.
- Build media relations and manage public relations aligned with the company’s global brand voice.
- Supervise content strategies for the website, LinkedIn, newsletters, and B2B directories.
- Drive engagement through storytelling, educational content, and product highlights.
- Optimize SEO and online visibility to support inbound leads.
- Build and lead a performance-driven marketing team.
- Define KPIs, allocate budgets, and ensure timely execution of all marketing initiatives.
- Collaborate cross-functionally with R&D, Sales, and Regulatory Affairs.
- MBA in Marketing, or a Master's in Life Sciences with a specialization in Marketing.
- 10–15 years of progressive experience in B2B marketing within nutraceuticals, herbal extracts, or pharma.
- Proven track record in international brand building, product marketing, and trade shows.
- Excellent leadership, project management, and communication skills.
- Strong knowledge of global regulatory frameworks, market trends, and buyer behavior in the natural ingredients space.
- Brand recognition in key target markets
- Growth in marketing-generated leads and qualified prospects
- ROI from international exhibitions and campaigns
- Timely and successful product launches
- Strength and retention of the marketing team