Roles and Responsibilities: ' Develops data-driven Marketing Strategy and Growth Marketing/ Performance Marketing plans. ' Directs cross-functional, cross-organizational teams and agencies in the development and execution of Go-to-Market (GTM) plans and budgets. ' Develops offering/segment messaging and manages/monitors delivery of same. ' Develops customer segmentation strategies and defines customer experience plans and executes/monitors them. ' Defines marketing metrics/goals/benchmarks, and tracks/reports progress against them. ' Develops closed-loop post- analysis for marketing programs and identifies/executes indicated actions. ' Performs marketing support activities as needed, e.g. Siebel Marketing Resource Management (MRM)/CRM, Purchase Order and accrual management. Collateral fulfillment. ' Manage business relationships with advertising, direct marketing and/or marketing research vendors. ' Assists Sales with development of sales training materials. ' Assists Sales with retailer/reseller account calls/development.