Art Director: Packaging & Artwork

Mumbai, Maharashtra
Permanent
Full-time

2 months ago
Apply easily

Role: Art Director: Packaging & ArtworkLocation: Mumbai (full-time, non-remote)Team: Brand Love @ PurplleWe’re looking for an Art Director who lives and breathes packagingThis isn’t a “make pretty designs” job.Your job is to build packaging and artwork systems that work across all modern trade,GT, quick commerce, Purplle stores, multiple marketplaces and still feel like real brands,not commodities.You’ll own the craft of packaging and print artwork across a portfolio of beauty and personal care brands, working closely with Brand Love Directors, Brand Managers, Content & Channels Leads, and a solid bench of designers.If you enjoy taking a messy ecosystem, tightening the grid, and leaving behind systems that other designers can actually use, you’ll enjoy this role.What you’ll ownThe overall packaging and artwork language for our private brands, in partnership
with Brand Love DirectorsMaster label, carton and combo-box templates that can scale across hundreds of SKUs without breakingTranslation of brand worlds into clear, usable pack systems – front, back, sides, symbols, icons, claims, ingredients, usageFinal print artwork quality: files that make printers happy and look the way we intended on shelfA small pod of designers who work with you on variants, extensions and daily artwork needsWhat you’ll do day to dayWork with Brand Love Directors to translate brand strategy into pack architecture, hierarchy and layout rulesDesign key hero packs or ranges yourselfDesign and refine master templates for labels, cartons and outer packaging across categories and sizesSet up clear rules for typography, grids, iconography, ingredient visuals and compliance information on packReview and clean up artwork created by designers so it’s production-readyWork with printers and the production team to ensure colors, finishes and details land correctly in the real worldCollaborate with the Offline/Retail Art Director on how packs read on shelf, in gondolas and in-store storiesCollaborate with the PDP/E-comm Art Director so what we design on pack also works in tiles, PDPs and bannersGuide and mentor designers on the basics: alignment, hierarchy, consistency, file hygiene, pre-pressHelp build and maintain a shared packaging library and artwork archive that the whole team can trustWho you’ll work withHead of Brand Love: for overall direction and brand prioritiesBrand Love Directors: for each cluster of brandsContent & Channels Leads: to align pack messaging with campaigns and contentOther Art Directors in our teamDesigners and Creative Associates: your immediate pod for artwork and variantsExternal print partners: to close the loop from Figma/AI/PSD to carton on shelfYou’ll be a good fit ifYou’re as interested in systems as you are in single pieces of designYou’ve worked on FMCG/beauty/retail packaging before and understand how things look on real shelves, not just in decksYou’re comfortable saying “no” or “not like this” when something breaks the system or cheapens the brandYou care about the small stuff: kerning, leading, barcode placement, legal blocks, cutter guides, color shiftsYou enjoy mentoring designers and leaving behind better habits and cleaner filesYou can navigate feedback from multiple stakeholders without losing the core ideaExperience we’re looking for6–10 years of design experience with a strong focus on packaging and print artworkA portfolio that shows:
- Real-world packs in market (ideally in beauty, personal care, or FMCG)
- Systems work: families of SKUs, not just one hero
- Comfort with both mass and more premium design languagesDeep familiarity with Adobe Illustrator and Photoshop for artwork and mockupsSolid understanding of print production, dielines, finishes, and pre-press requirementsExperience working with or within in-house brand teams or agencies on long-running brandsHow we workThis is a hands-on role inside a central Brand Love team that services multiple brands.We run on systems, not heroics, we’d rather invest in a good framework than re-invent an artwork 50 times.We care about taste, but we care just as much about speed, clarity and consistency at scale.You’ll have space to do deep work on brand systems, but you’ll also be expected to help solve daily realities with the team.

Purplle