Senior Digital Marketing Professional - FMCG (4-10 yrs) Assam/Guwahati (Online/Digital Marketing)
New Berry Capitals Pvt Ltd
Guwahati, Assam
Permanent
Full-time
24 days ago
Your role as a Senior Digital Marketing professional at Amchong Tea Estate, Parks, & Resorts is to lead end-to-end digital marketing execution by designing, testing, and deploying high-impact campaigns across major social media and digital platforms. The role focuses on creating performance-driven strategies to enhance brand visibility, and generate quality leads, while aligning with the estate's tourism and brand objectives.To work closely with internal teams, the role ensures timely campaign delivery, manages web and microsite content to deliver a seamless user journey from outreach to conversion, and continuously optimizes messaging, design, and engagement strategies.Regular analysis of campaign performance and data-driven insights supports ongoing refinement and maximization of marketing effectiveness. Additionally, experience working with any creative agencies is preferred. Alongside that, you need to hone strong graphic designing skills.We count on you to:- Lead marketing execution by building, testing, and deploying sophisticated campaigns across major social media platforms, implementing advanced strategies, and optimizing for maximum engagement and conversion- Create performance-driven strategies to increase leads, conversions, and brand visibility- Coordinate with internal teams to ensure timely delivery of campaigns- Analyze campaign performance and prepare reports and insights- Manage web content updates for several forms of campaign microsites- Continuous refinement of subject lines, content, design, and send strategies.What you need to have:- 4+ years of digital marketing experience in marketing, including hands-on campaign creation and automation platform management- Solid foundation in broader digital marketing including understanding of SEO, SEM, media.- Managing diverse teams, vendors, agencies, and stakeholders- Ability to adapt easily and continuously upskill in a fast-changing digital ecosystem- Coordination across creative, sales, and operations to ensure a smooth transition from campaign to customer experience- Strong graphic designing abilities- Ability to oversee creative content development.What can make you stand out:- Digital marketing certifications or specialized training that demonstrates advanced expertise in the field- Exposure to working with creative agencies is preferred- Use of research tools for a concise of data-led insights on the efficiency of the marketing campaign- Strong analytical skills to interpret complex data, create actionable reports, and optimize performance- Experience in brand building- Digital marketing experience with hospitality, retail, food, or, tea industries- Experience with enterprise-scale marketing strategies- Experience in content writing.Why join the team?- Location-driven differentiation: Being rooted in Assam gives the brand a distinct identity and narrative that sets it apart from generic resort or lifestyle marketing.- You are not just marketing a product or a hotel, you are shaping the digital presence of a working tea estate with history, culture, and authenticity.- Tea estates traditionally rely on offline reputation. Building digital demand-bookings, tours, brand love-from the ground up is a high-impact growth challenge, not maintenance marketing.- Strong scope for experimentation and ownership that senior professionals often seek.- Sustainability, local communities, and heritage are not add-ons here, they are core. That makes the work meaningful and increasingly relevant to modern audiences.PLEASE SEND YOUR RESUME: Contact: 8097817751 (ref:updazz.com)