Product Marketing Manager

Keka

Hyderabad, Telangana
Permanent
Full-time

13 days ago

About Keka:Keka isn't just an HR platform. We're a movement. For 8 years, we've been quietly revolutionizing the way companies treat their people by building an employee-centric platform loved by over 8,500 businesses worldwide. Why? Because our passion and customer love are contagious.We thrive on open communication, learning from failures, and pushing boundaries. This culture of innovation empowers everyone, regardless of role, to contribute to Keka's success. In November 2022, that dedication paid off: we secured India's largest Series A SaaS funding, a whopping $57 million from WestBridge Capital. Now, we're poised for explosive growth, and we need you to help us tell our story and lead our marketing team to the next level.About the role:We're looking for a high-agency Product Marketing Manager to join Keka's growing product marketing team. We are a team of 2 today and looking to hire 2 more PMMs. This is a highly cross functional role with significant influence across marketing, sales, product and executive teams.A successful candidate in the Keka PMM team is a powerful voice of & for the customer, and a strategic marketer who is comfortable driving initiatives that will impact our business goals. Your projects will be some of the company's most visible initiatives.You will partner with product teams to shape the product roadmap, and work closely with sales and marketing to refine our messaging and positioning. Your efforts are central to our go-to-market strategy and product launches, as we enter new markets with a value proposition that resonates with our audiences.What you'll do:

Collaborate with cross-functional teams such as Product, Community, Sales, and Design to develop and execute GTM strategies for new products and features
Craft messaging that captivates, educates, and converts in the form of positioning, sales collateral, case studies, website copy, landing pages, emails, videos, blog content, case studies - and more
Align marketing programs with our ICPs and pipeline to acquire and move new prospects of all sizes through the sales cycle to closed/won - and onto product adoption
Proactively thinking of ways to unblock sales, considering enhancements in sales enablement, competitive research & analysis, and clearer website messaging
Advocate for our existing and prospective users, be informed about their challenges and ambitions, and become the go-to expert for our audience

What we're looking for:

You have minimum 3 - 4 years of experience in PMM or Growth Marketing or Content Marketing role in SaaS
You have excellent writing, editing, and communication skills
You can manage highly interdependent, complex projects and keep various work streams on track
You excel in fast-paced environments, seamlessly working with dynamic sales teams and effortlessly shifting from high-level strategic planning to the intricate details that ensure perfection
You hold yourself and your team to the highest standards of excellence & integrity

Great to Haves:

International GTM experience
Familiarity with HR/payroll industry-specific software
Experience with PLG SaaS products

Location: Hyderabad / Bangalore.

Keka

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